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Each month, I produce a report for each of my clients. These reports provide an excellent opportunity to identify what’s working and what’s not. In other words, we know what we should do more of or work harder on (or even stop trying).
Read MoreWhen it comes to content marketing, the majority of marketers find that measuring content marketing success is moderately or extremely difficult. Why is it so hard?
Read MoreIf you’re like me, you’re in Google Analytics every day! It’s an essential part of any online marketing campaign. Then someone introduces you to the URL Builder, and you realize that it could be even better!
Read MoreWhile sales and marketing teams each have KPIs that are specific to the department and should be tracked independently, there are some metrics that both teams need to stay aware of. Monitoring and managing certain financial KPIs is important to keep the business growing.
Read MoreToday’s customers expect more. They want more personalization, more relevant content, and more engagement. They are savvier than ever before and are usually inundated with countless other brands vying for their attention and business. While email marketing has a good track record of driving traffic and sales, it takes very little for customers to become […]
Read MoreI just passed my Google Ads Search Certification for this year and am pretty disappointed.
Read MoreAll great marketing starts with a solid marketing strategy. Using content as a part of that strategy isn’t just a flash-in-the-pan tactic that’s bound to be over soon. Content marketing isn’t going anywhere, so B2B marketers must understand it and know how to use it.
Read MoreThere is no doubt about it, the global COVID-19 pandemic has changed the way people do just about everything. How we work, interact with others, and do our shopping are just a few activities that are completely different now than they were last year. Despite all the challenges of 2020 though, many content marketers have […]
Read MoreI spent August 2020 doing a little experiment on LinkedIn. I wanted to see if I could get more from my LinkedIn account.
Read MoreMeasuring B2B marketing performance across platforms and channels is one of the biggest challenges that organizations are facing. In fact, in a recent study from Demand Gen Report, it was the most commonly cited obstacle holding organizations back from rating their ability to track and analyze marketing data as excellent. Almost half (47 percent) of […]
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David spoke at WordCamp Europe in 2021 about international keyword research.
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