Do You Want More Leads or Good Leads?

April 28, 2022 in Tips by

What is it that will help marketers achieve their goals: more leads, or better leads? That leads to the question of whether quality or quantity is more beneficial when it comes to lead generation.

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Is Google Analytics illegal in Europe? Should you abandon it?

April 20, 2022 in Tips by

I love Google Analytics. It’s an essential part of my marketing toolkit. However, recent rulings in Europe suggest it is illegal to track Europeans with it- so we might have to abandon Google Analytics. 

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What to Look for When Hiring an SEO Expert

March 24, 2022 in Tips by

Search engine optimization is a critical part of the marketing strategy for any business. When it’s done right, your customers will find your business when they search for your services. If you aren’t an SEO expert yourself, you need to find a reputable, experienced expert to optimize your site for SEO. To do that, you […]

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It’s time to move to GA4- but not yet

March 22, 2022 in Tips by

If you use Google Analytics as much as I do, you’re being inundated with announcements about GA4- the latest version of Google Analytics. These announcements are encouraging people to migrate to GA4 as soon as possible. However, there’s a problem: GA4 is not ready for everyone to use. 

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Are B2B Website Registration Forms Effective for Marketing?

February 17, 2022 in Tips by

Registration, or sign-up forms, are found on many websites, especially those belonging to B2B organizations. The goal of these forms is to collect customer data that can be used for marketing efforts, generate leads, and ultimately acquire new customers. Businesses that do this effectively find that website registration forms are an effective tool in their […]

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Get more from your Google Ads with these Google Analytics reports

February 03, 2022 in Tips by

How can we get more from our Google Ads campaigns? Check these reports regularly to identify opportunities for growth and savings.

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Does low-quality content make a whole website look bad?

January 13, 2022 in Tips by

Recently John Mueller said that low-quality content can reflect poorly on a website’s overall credibility. What does this mean? Is it true?

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Using Personalization and Content to Create Quality Leads

January 06, 2022 in Strategy by

Marketers are always looking for ways to improve the quality of their leads. One quality lead that results in conversion is far better than ten random ones that don’t. It’s the whole “a bird in the hand is worth two in the bush” thing. Marketers don’t want to waste precious time trying to nurture leads […]

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Why You Should Be Using Email Segmentation

December 29, 2021 in Tips by

Did you know that segmented email campaigns drive a 760% increase in revenue for businesses? And that personalization increases email open rates by 26%?

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The State of Personalized Email Marketing

November 30, 2021 in Strategy by

While digital marketers place much importance on social media these days, email is still a critical part of successful marketing strategies.

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WordCamp Asheville 2019

You might have heard David speak at WordCamp Asheville in 2019.

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