Get More from Google Analytics with the Campaign URL Builder

April 07, 2021 in Tips by

If you’re like me, you’re in Google Analytics every day! It’s an essential part of any online marketing campaign. Then someone introduces you to the URL Builder, and you realize that it could be even better!

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Which KPIs Should B2B Sales and Marketing Teams Track?

April 01, 2021 in Strategy by

While sales and marketing teams each have KPIs that are specific to the department and should be tracked independently, there are some metrics that both teams need to stay aware of. Monitoring and managing certain financial KPIs is important to keep the business growing.

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Maintaining an Engaged Email Marketing List

March 19, 2021 in Tips by

Today’s customers expect more. They want more personalization, more relevant content, and more engagement. They are savvier than ever before and are usually inundated with countless other brands vying for their attention and business. While email marketing has a good track record of driving traffic and sales, it takes very little for customers to become […]

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The Google Ads Certification Ain’t What it Used to Be

February 08, 2021 in Tips by

I just passed my Google Ads Search Certification for this year and am pretty disappointed.

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Why Your Business Needs a B2B Content Marketing Strategy

February 04, 2021 in Strategy by

All great marketing starts with a solid marketing strategy. Using content as a part of that strategy isn’t just a flash-in-the-pan tactic that’s bound to be over soon. Content marketing isn’t going anywhere, so B2B marketers must understand it and know how to use it.

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Content Value is the Key to Surviving COVID-19 for B2B Marketing

December 18, 2020 in Strategy by

There is no doubt about it, the global COVID-19 pandemic has changed the way people do just about everything. How we work, interact with others, and do our shopping are just a few activities that are completely different now than they were last year. Despite all the challenges of 2020 though, many content marketers have […]

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Get More Out of LinkedIn

October 06, 2020 in Tips by

I spent August 2020 doing a little experiment on LinkedIn. I wanted to see if I could get more from my LinkedIn account.

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Understanding B2B Marketing Attribution Challenges

August 04, 2020 in Strategy by

Measuring B2B marketing performance across platforms and channels is one of the biggest challenges that organizations are facing. In fact, in a recent study from Demand Gen Report, it was the most commonly cited obstacle holding organizations back from rating their ability to track and analyze marketing data as excellent. Almost half (47 percent) of […]

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Using Account-Based Content as Part of B2B Marketing Strategy

June 23, 2020 in Tips by

B2B marketers agree that content marketing is a vital part of their overall marketing strategy this year. In a recent survey from ON24, Market2Marketers, and Heinz Marketing, it was reported that 78 percent of the B2B marketers who were asked will use content to reach existing and potential customers.

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WordCamp Asheville 2019

You might have heard David speak at WordCamp Asheville in 2019.

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