Why is Customer Acquisition Cost Important for B2B Marketers?

August 04, 2022 in Strategy by

A recent survey of B2B marketing executives showed that B2B marketers desire to show their departments’ impact on pipeline and revenue, and they want to do that by diving deeper into specific metrics.

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What Does the Cookie-Less Future Look Like for B2B Marketing?

July 07, 2022 in Tips by

If you work in marketing, or anywhere close to marketing, then you likely already know that Google announced in 2021 that it would be phasing out the use of third-party cookies to mitigate user concerns regarding their privacy when they’re browsing online. This change was set to begin this year but has been postponed until […]

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Keep Your B2B Sales Pipeline Flowing Effectively

June 21, 2022 in Tips by

Pipeline growth is and should be a priority for B2B marketers and sales professionals. How is your pipeline growing?

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Why didn’t StoryBrand help my SEO?

June 08, 2022 in Tips by

I love the StoryBrand framework. I recommend it (and have implemented it) to all my clients- and even my websites. The only problem I have is that it makes bold claims about its SEO benefits- which aren’t true.

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Do You Want More Leads or Good Leads?

April 28, 2022 in Tips by

What is it that will help marketers achieve their goals: more leads, or better leads? That leads to the question of whether quality or quantity is more beneficial when it comes to lead generation.

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Is Google Analytics illegal in Europe? Should you abandon it?

April 20, 2022 in Tips by

I love Google Analytics. It’s an essential part of my marketing toolkit. However, recent rulings in Europe suggest it is illegal to track Europeans with it- so we might have to abandon Google Analytics. 

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What to Look for When Hiring an SEO Expert

March 24, 2022 in Tips by

Search engine optimization is a critical part of the marketing strategy for any business. When it’s done right, your customers will find your business when they search for your services. If you aren’t an SEO expert yourself, you need to find a reputable, experienced expert to optimize your site for SEO. To do that, you […]

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It’s time to move to GA4 (Updated July 2022)

March 22, 2022 in Tips by

If you use Google Analytics as much as I do, you’re being inundated with announcements about GA4- the latest version of Google Analytics. These announcements are encouraging people to migrate to GA4 as soon as possible. However, there’s a problem: GA4 is not ready for everyone to use. 

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Are B2B Website Registration Forms Effective for Marketing?

February 17, 2022 in Tips by

Registration, or sign-up forms, are found on many websites, especially those belonging to B2B organizations. The goal of these forms is to collect customer data that can be used for marketing efforts, generate leads, and ultimately acquire new customers. Businesses that do this effectively find that website registration forms are an effective tool in their […]

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Get more from your Google Ads with these Google Analytics reports

February 03, 2022 in Tips by

How can we get more from our Google Ads campaigns? Check these reports regularly to identify opportunities for growth and savings.

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