Understanding B2B Marketing Attribution Challenges

August 04, 2020 in Strategy by

Measuring B2B marketing performance across platforms and channels is one of the biggest challenges that organizations are facing. In fact, in a recent study from Demand Gen Report, it was the most commonly cited obstacle holding organizations back from rating their ability to track and analyze marketing data as excellent. Almost half (47 percent) of […]

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Using Account-Based Content as Part of B2B Marketing Strategy

June 23, 2020 in Tips by

B2B marketers agree that content marketing is a vital part of their overall marketing strategy this year. In a recent survey from ON24, Market2Marketers, and Heinz Marketing, it was reported that 78 percent of the B2B marketers who were asked will use content to reach existing and potential customers.

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How Does Google Discover Reports Traffic in Google Analytics?

June 10, 2020 in Tips by

Google Discover is a feature where Google recommends articles based upon a user’s search history. You might see Google’s recommended articles when you visit google.com from a mobile device. Another place you might have seen this is in your Google Search Console report- under “performance”. This shows you a graph of impressions and clicks (and […]

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Does Posting to Your Google Business Listing Help Your SEO?

June 02, 2020 in Tips by

No.

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Is There a Solution For Bridging the Sales and Marketing Gap?

April 24, 2020 in Strategy by

It seems there’s been a gap between marketing and sales teams for as long as there have been marketing and sales teams. While there is an agreement that shared responsibility between the two is what’s needed to drive revenue at B2B companies, there is also a feeling that the two are not well-integrated within their […]

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Are Digital Marketers Measuring KPIs or ROI?

January 08, 2020 in Strategy by

Digital marketers have their work cut out for them when it comes to calculating the return on investment (ROI) they are getting for the dollars they spend on marketing campaigns.

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How to Improve Your B2B Content Marketing

January 02, 2020 in Tips by

It’s no secret that content is a crucial element of marketing strategy, and many B2B marketers found 2019 to be a successful year for their content marketing efforts. In a recent survey from the Content Marketing Institute (CMI), B2B content marketers were asked how they plan to keep that success going in the New Year. […]

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Optimizing Your B2B Email Marketing Deliverability

December 04, 2019 in Tips by

Email is one of the most important and effective marketing channels for B2B and B2C businesses alike. However, many organizations continue to have challenges in achieving a healthy return on their email marketing investments. In fact, a recent study shows that 43% of the responding marketers don’t believe their email marketing effectiveness has changed at […]

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Good SEO Content Should Be Scannable

October 16, 2019 in Tips by

You may know that good SEO content needs to be long. Longer content provides you with greater chances of ranking higher in search results with certain phrases, and that can mean higher conversions. But good SEO content doesn’t just need to be long, it needs to be scannable.

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Harvard Business Club of Charlotte MDP

David Zimmerman participated in the Management Development Program by the Harvard Business Club of Charlotte in 2018.

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