Why didn’t StoryBrand help my SEO?

June 08, 2022 in Tips by

I love the StoryBrand framework. I recommend it (and have implemented it) to all my clients- and even my websites. The only problem I have is that it makes bold claims about its SEO benefits- which aren’t true.

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Is Google Analytics illegal in Europe? Should you abandon it?

April 20, 2022 in Tips by

I love Google Analytics. It’s an essential part of my marketing toolkit. However, recent rulings in Europe suggest it is illegal to track Europeans with it- so we might have to abandon Google Analytics. 

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It’s time to move to GA4- but not yet

March 22, 2022 in Tips by

If you use Google Analytics as much as I do, you’re being inundated with announcements about GA4- the latest version of Google Analytics. These announcements are encouraging people to migrate to GA4 as soon as possible. However, there’s a problem: GA4 is not ready for everyone to use. 

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Get more from your Google Ads with these Google Analytics reports

February 03, 2022 in Tips by

How can we get more from our Google Ads campaigns? Check these reports regularly to identify opportunities for growth and savings.

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Does low-quality content make a whole website look bad?

January 13, 2022 in Tips by

Recently John Mueller said that low-quality content can reflect poorly on a website’s overall credibility. What does this mean? Is it true?

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Is your SEO campaign measuring the right thing?

October 27, 2021 in Strategy by

Later this month join me for a webinar about measuring your SEO efforts correctly.

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Why we will all be moving to server-side tagging- and why you should start today

June 17, 2021 in Tips by

Have you been following all the changes around web analytics recently? It seems everyone is cracking down and making it hard to track our marketing efforts. However, there is hope to overcome these limitations: server-side tagging- the future of web analytics.

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How customer demand affects your SEO results?

May 13, 2021 in Tips by

Each month I produce a report for each of my clients. These reports are an excellent opportunity to see what’s working or what’s not. In other words, we know what we should do more of or work harder on (or even stop trying). 

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Get More from Google Analytics with the Campaign URL Builder

April 07, 2021 in Tips by

If you’re like me, you’re in Google Analytics every day! It’s an essential part of any online marketing campaign. Then someone introduces you to the URL Builder, and you realize that it could be even better!

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The Google Ads Certification Ain’t What it Used to Be

February 08, 2021 in Tips by

I just passed my Google Ads Search Certification for this year and am pretty disappointed.

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Server-Side Tagging Certificate

David Zimmerman completed Simo Ahava’s Server-Side Tagging in Google Tag Manager course.

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