Does low-quality content make a whole website look bad?

January 13, 2022 in Tips by

Recently John Mueller said that low-quality content can reflect poorly on a website’s overall credibility. What does this mean? Is it true?

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Is your SEO campaign measuring the right thing?

October 27, 2021 in Strategy by

Later this month join me for a webinar about measuring your SEO efforts correctly.

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Why we will all be moving to server-side tagging- and why you should start today

June 17, 2021 in Tips by

Have you been following all the changes around web analytics recently? It seems everyone is cracking down and making it hard to track our marketing efforts. However, there is hope to overcome these limitations: server-side tagging- the future of web analytics.

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How customer demand affects your SEO results?

May 13, 2021 in Tips by

Each month I produce a report for each of my clients. These reports are an excellent opportunity to see what’s working or what’s not. In other words, we know what we should do more of or work harder on (or even stop trying). 

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Get More from Google Analytics with the Campaign URL Builder

April 07, 2021 in Tips by

If you’re like me, you’re in Google Analytics every day! It’s an essential part of any online marketing campaign. Then someone introduces you to the URL Builder, and you realize that it could be even better!

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The Google Ads Certification Ain’t What it Used to Be

February 08, 2021 in Tips by

I just passed my Google Ads Search Certification for this year and am pretty disappointed.

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Get More Out of LinkedIn

October 06, 2020 in Tips by

I spent August 2020 doing a little experiment on LinkedIn. I wanted to see if I could get more from my LinkedIn account.

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How Does Google Discover Report Traffic in Google Analytics?

June 10, 2020 in Tips by

Google Discover is a feature where Google recommends articles based upon a user’s search history. You might see Google’s recommended articles when you visit google.com from a mobile device.

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Does Posting to Your Google Business Listing Help Your SEO?

June 02, 2020 in Tips by

No.

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Good SEO Content Should Be Scannable

October 16, 2019 in Tips by

You may know that good SEO content needs to be long. Longer content provides you with greater chances of ranking higher in search results with certain phrases, and that can mean higher conversions. But good SEO content doesn’t just need to be long, it needs to be scannable.

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WordCamp Europe 2021

David spoke at WordCamp Europe in 2021.

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