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If your business relies on search engine optimization to acquire new customers, you might be sweating when you hear about the shift toward AI. Will AI hurt your ability to receive new customers from search engines?
Read MoreI love the StoryBrand framework. I recommend it (and have implemented it) to all my clients- and even my websites. The only problem I have is that it makes bold claims about its SEO benefits- which aren’t true.
Read MoreI love Google Analytics. It’s an essential part of my marketing toolkit. However, recent rulings in Europe suggest it is illegal to track Europeans with it- so we might have to abandon Google Analytics.
Read MoreIf you use Google Analytics as much as I do, you’re being inundated with announcements about GA4- the latest version of Google Analytics. These announcements are encouraging people to migrate to GA4 as soon as possible. However, there’s a problem: GA4 is not ready for everyone to use.
Read MoreHow can we get more from our Google Ads campaigns? Check these reports regularly to identify opportunities for growth and savings.
Read MoreRecently John Mueller said that low-quality content can reflect poorly on a website’s overall credibility. What does this mean? Is it true?
Read MoreLater this month join me for a webinar about measuring your SEO efforts correctly.
Read MoreHave you been following all the changes around web analytics recently? It seems everyone is cracking down and making it hard to track our marketing efforts. However, there is hope to overcome these limitations: server-side tagging- the future of web analytics.
Read MoreEach month I produce a report for each of my clients. These reports are an excellent opportunity to see what’s working or what’s not. In other words, we know what we should do more of or work harder on (or even stop trying).
Read MoreIf you’re like me, you’re in Google Analytics every day! It’s an essential part of any online marketing campaign. Then someone introduces you to the URL Builder, and you realize that it could be even better!
Read MoreDid you hear David’s marketing workshop at WordCamp Philadelphia?
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