At Reliable Acorn, we know you’re under pressure to report on your website’s marketing strategy but have no time to do it. It would help if you had a Google Analytics consultant in Charlotte. It’s hard to keep up with all the recent changes in Google Analytics and website privacy. It’s overwhelming- besides, you already have too much to do. You deserve a partner you can rely on: someone who shares your passion for accurate data and desires to see it produce a valuable marketing ROI. We understand you’re afraid of being disappointed, which is why conclusions from our clients’ data have helped generate millions of visitors and billions in revenue for clients.
Here’s how you do it: 1. Schedule a discovery call. 2. Tell us about your company, and we will develop an effective analytics strategy. 3. Accurate reporting will help you make the right decisions about your marketing strategy that ends in more leads for your business
So, schedule a discovery call. And in the meantime, let’s look at what you’re working with: get a free website audit. Then you can stop being overwhelmed with your boss breathing down your neck and start making the right decisions about your marketing strategy, thanks to insights from Google Analytics.
Every effective digital marketing strategy starts with analytics.
The backbone of every effective internet marketing campaign is web analytics. For most companies, that means Google Analytics.
If you can’t see how effective your marketing campaigns are, how do you know if they are effective or not?
If you can see which campaigns are effective, you can get more out of them.
Can you trust data from your marketing services (Facebook Ads, for instance)? Google Analytics can help confirm or clarify their biased data.
You can apply that money to a more effective campaign if a marketing campaign is ineffective.
Since analytics is essential, Reliable Acorn provides Google Analytics consulting services for clients in Charlotte (or worldwide).
How to get started with website analytics?
Every marketing campaign- SEO, PPC, social media, email marketing, or combining these efforts– starts with web analytics. It’s so important to accurately measure your marketing efforts that the first month of any Reliable Acorn internet marketing campaign begins with Google Analytics consulting.
Although our analytics consulting services are not limited to Google Analytics, Google provides a helpful diagram to explain how to set up an effective web analytics program.
You can summarize a web analytics plan in 5 steps:
What are your business objectives? Determine what you want to measure.
Figure out what technical changes you’ll need to make to measure them.
Create a plan.
Implement your analytics plan.
Finally, maintain your analytics and continue to improve on them.
As this graphic suggests, you’ll find that web analytics is a cyclical process. You’ll want to revise your measurement goals to get more out of your campaigns. An effective analytics plan needs updates and revisions, especially as your marketing becomes successful.
Avinash Kaushik has a great article summarizing the analytics setup process if you want to read more about setting up your analytics plan. Contact Reliable Acorn for Google Analytics consulting if you need help setting this up.
Overcome common web analytics issues
Here are some analytics problems that Reliable Acorn has helped clients overcome:
Are you frustrated by Google Analytics 4 and confused about the changes? Are you delaying your transition because you’re afraid of all the time it will take? We’ve converted dozens of clients into the new platform and showed them the value this new system provides over Universal Analytics- and we would be happy to introduce your team to it, too.
By default, Google Analytics tracks visitors by last (non-direct) clicks. KissMetrics focuses on user interaction. Can these numbers be reconciled? Reliable Acorn has guided clients through this confusing data set to make an informed decision.
Leads are the goal of most B2B marketing efforts. Effective campaigns bring more leads- but are they quality leads? Reliable Acorn has helped clients use lead quality systems, such as WhatConverts or CallRail, to ensure they don’t base their marketing decisions on the quantity of the leads alone.
Clients with apps or services can sometimes have difficulty distinguishing returning customers from new prospective clients. Reliable Acorn has helped companies set up segments to determine these visitors- so they don’t make marketing decisions based on data inflated by current customers.
Are you getting strange data in your Google Analytics that doesn’t make sense? Reliable Acorn has helped several clients diagnose attribution errors so they can clean up their data to make informed marketing decisions.
While marketing platforms (like Marketo, Pardot, or Hubspot) can help you get more out of your marketing efforts, they don’t often show how those people came to your site in the first place. Reliable Acorn has helped clients make the connection between the source of leads and the final quality of leads.
Have you increased your AdSpend but not seen a proportional improvement in your marketing ROI? We’ve helped clients install conversion rate optimization solutions (such as Google Optimize and Microsoft Clarity) to get more from their marketing dollars.
Are you struggling with collecting accurate and complete data in light of recent privacy changes? Perhaps you should look into server-side tagging to recover some of your data. It also provides several other advantages.
Is your IT team delaying the installation of an analytics code to your website? Do they have “better things to do”? Perhaps you should install a tag management system (like Google Tag Manager) and bypass the need to bring them into the conversation whenever you have to add or remove a marketing code. This conflict is why we’ve helped several clients set up and implement Google Tag Manager.
Does your CEO want a regular update about your digital marketing campaigns? Are you taking hours to produce it? We’ve helped companies set up a monthly (or even weekly) marketing dashboard for C-level employees using Google Data Studio- and we can help you do this too. You can even integrate different analytics packages into one place.
Is your boss obsessed with your rank in your search engine marketing campaign? We’ve helped explain the pitfalls of this limited metric for several companies and helped them transition into a more productive way to measure their marketing ROI.
Do you need help with issues like this? Contact Reliable Acorn as your Google Analytics consultant in Charlotte today.
Contact Reliable Acorn
Looking forward to speaking with you. Just fill-out the form, below, or call us at (704) 931-8801