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In a new report from Ascend2 and Revsure, B2B marketers expressed their confidence level in boosting their lead-to-opportunity conversions. The report found that 44% of the respondents said they were extremely confident in their abilities to convert leads at the top of the funnel, 51% were extremely confident at the middle of the funnel, and […]
Read MoreIf you have ever read an online review to help you make a purchasing decision, then you know how important they are to consumers today. Which features of the review were most important to you? In a new survey from Chatmeter, 1,400 consumers answered that question.
Read MoreAcquiring new customers is an ongoing challenge for B2B marketers. There’s loads of competition, all marketing and selling similar products and services, limited channels, and budget restrictions that make B2B lead generation stressful, no matter what you’re selling. But leads are important. They are often the first step toward acquiring new customers. Unfortunately, the cost […]
Read MoreAnalytics are often used in decision-making related to digital marketing, customer acquisition, social media strategy, and customer insight. Are people using this data to make decisions?
Read MoreIf you work in marketing, or anywhere close to marketing, then you likely already know that Google announced in 2021 that it would be phasing out the use of third-party cookies to mitigate user concerns regarding their privacy when they’re browsing online. This change was set to begin this year but has been postponed until […]
Read MorePipeline growth is and should be a priority for B2B marketers and sales professionals. How is your pipeline growing?
Read MoreI love the StoryBrand framework. I recommend it (and have implemented it) to all my clients- and even my websites. The only problem I have is that it makes bold claims about its SEO benefits- which aren’t true.
Read MoreWhat is it that will help marketers achieve their goals: more leads, or better leads? That leads to the question of whether quality or quantity is more beneficial when it comes to lead generation.
Read MoreI love Google Analytics. It’s an essential part of my marketing toolkit. However, recent rulings in Europe suggest it is illegal to track Europeans with it- so we might have to abandon Google Analytics.
Read MoreSearch engine optimization is a critical part of the marketing strategy for any business. When it’s done right, your customers will find your business when they search for your services. If you aren’t an SEO expert yourself, you need to find a reputable, experienced expert to optimize your site for SEO. To do that, you […]
Read MoreDavid Zimmerman has earned his Google Analytics Certification
(Covering GA4).
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