How customer demand affects your SEO results?

May 13, 2021 in Tips by

Each month I produce a report for each of my clients. These reports are an excellent opportunity to see what’s working or what’s not. In other words, we know what we should do more of or work harder on (or even stop trying). 

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Get More from Google Analytics with the Campaign URL Builder

April 07, 2021 in Tips by

If you’re like me, you’re in Google Analytics every day! It’s an essential part of any online marketing campaign. Then someone introduces you to the URL Builder, and you realize that it could be even better!

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Maintaining an Engaged Email Marketing List

March 19, 2021 in Tips by

Today’s customers expect more. They want more personalization, more relevant content, and more engagement. They are savvier than ever before and are usually inundated with countless other brands vying for their attention and business. While email marketing has a good track record of driving traffic and sales, it takes very little for customers to become […]

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The Google Ads Certification Ain’t What it Used to Be

February 08, 2021 in Tips by

I just passed my Google Ads Search Certification for this year and am pretty disappointed.

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Get More Out of LinkedIn

October 06, 2020 in Tips by

I spent August 2020 doing a little experiment on LinkedIn. I wanted to see if I could get more from my LinkedIn account.

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Using Account-Based Content as Part of B2B Marketing Strategy

June 23, 2020 in Tips by

B2B marketers agree that content marketing is a vital part of their overall marketing strategy this year. In a recent survey from ON24, Market2Marketers, and Heinz Marketing, it was reported that 78 percent of the B2B marketers who were asked will use content to reach existing and potential customers.

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How Does Google Discover Reports Traffic in Google Analytics?

June 10, 2020 in Tips by

Google Discover is a feature where Google recommends articles based upon a user’s search history. You might see Google’s recommended articles when you visit google.com from a mobile device.

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Does Posting to Your Google Business Listing Help Your SEO?

June 02, 2020 in Tips by

No.

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How to Improve Your B2B Content Marketing

January 02, 2020 in Tips by

It’s no secret that content is a crucial element of marketing strategy, and many B2B marketers found 2019 to be a successful year for their content marketing efforts. In a recent survey from the Content Marketing Institute (CMI), B2B content marketers were asked how they plan to keep that success going in the New Year. […]

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WordCamp Jacksonville, FL 2019

You might have heard David speak at WordCamp Jacksonville in 2019.

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