Why Should I Hire a Digital Marketing Agency?

May 07, 2024 in Tips by

Have you ever been curious about why some businesses flourish online while others struggle to gain traction? Many of the thriving businesses’ success is directly related to how they handle digital marketing. In a time when a solid digital footprint is critical for gaining market relevance, more and more businesses are seeking the expertise of […]

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Using Intent Data to Identify and Target the Right B2B Audience

September 11, 2023 in Tips by

In the ever-changing world of B2B marketing, businesses must look for ways to stay ahead of their competitors, which can be challenging. B2B customers are also evolving, becoming more advanced, spending more time researching before buying products and services, and increasingly responding to marketing campaigns that are personalized to their preferences.

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How Do You Increase Lead Quality Through Nurturing?

May 11, 2023 in Tips by

In a new report from Ascend2 and Revsure, B2B marketers expressed their confidence level in boosting their lead-to-opportunity conversions. The report found that 44% of the respondents said they were extremely confident in their abilities to convert leads at the top of the funnel, 51% were extremely confident at the middle of the funnel, and […]

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Why Online Reviews Matter to Businesses

April 05, 2023 in Tips by

If you have ever read an online review to help you make a purchasing decision, then you know how important they are to consumers today. Which features of the review were most important to you? In a new survey from Chatmeter, 1,400 consumers answered that question.

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How to Reduce Rising B2B Marketing Costs per Lead

January 25, 2023 in Tips by

Acquiring new customers is an ongoing challenge for B2B marketers. There’s loads of competition, all marketing and selling similar products and services, limited channels, and budget restrictions that make B2B lead generation stressful, no matter what you’re selling. But leads are important. They are often the first step toward acquiring new customers. Unfortunately, the cost […]

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Marketing Analytics for Data-Driven Decision-Making

November 02, 2022 in Tips by

Analytics are often used in decision-making related to digital marketing, customer acquisition, social media strategy, and customer insight. Are people using this data to make decisions?

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What Does the Cookie-Less Future Look Like for B2B Marketing?

July 07, 2022 in Tips by

If you work in marketing, or anywhere close to marketing, then you likely already know that Google announced in 2021 that it would be phasing out the use of third-party cookies to mitigate user concerns regarding their privacy when they’re browsing online. This change was set to begin this year but has been postponed until […]

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Keep Your B2B Sales Pipeline Flowing Effectively

June 21, 2022 in Tips by

Pipeline growth is and should be a priority for B2B marketers and sales professionals. How is your pipeline growing?

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Why didn’t StoryBrand help my SEO?

June 08, 2022 in Tips by

I love the StoryBrand framework. I recommend it (and have implemented it) to all my clients- and even my websites. The only problem I have is that it makes bold claims about its SEO benefits- which aren’t true.

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Do You Want More Leads or Good Leads?

April 28, 2022 in Tips by

What is it that will help marketers achieve their goals: more leads, or better leads? That leads to the question of whether quality or quantity is more beneficial when it comes to lead generation.

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