Do You Want More Leads or Good Leads?

April 28, 2022 in Tips by Jami Olive

What is it that will help marketers achieve their goals: more leads, or better leads? That leads to the question of whether quality or quantity is more beneficial when it comes to lead generation.

Is Google Analytics illegal in Europe? Should you abandon it?

April 20, 2022 in Tips by David Zimmerman

I love Google Analytics. It’s an essential part of my marketing toolkit. However, recent rulings in Europe suggest it is illegal to track Europeans with it- so we might have to abandon Google Analytics.

What to Look for When Hiring an SEO Expert

March 24, 2022 in Tips by Jami Olive

Search engine optimization is a critical part of the marketing strategy for any business. When it’s done right, your customers will find your business when they search for your services. If you aren’t an SEO expert yourself, you need to find a reputable, experienced expert to optimize your site for SEO. To do that, you […]

It’s time to move to GA4- but not yet

March 22, 2022 in Tips by David Zimmerman

If you use Google Analytics as much as I do, you’re being inundated with announcements about GA4- the latest version of Google Analytics. These announcements are encouraging people to migrate to GA4 as soon as possible. However, there’s a problem: GA4 is not ready for everyone to use.

Are B2B Website Registration Forms Effective for Marketing?

February 17, 2022 in Tips by Jami Olive

Registration, or sign-up forms, are found on many websites, especially those belonging to B2B organizations. The goal of these forms is to collect customer data that can be used for marketing efforts, generate leads, and ultimately acquire new customers. Businesses that do this effectively find that website registration forms are an effective tool in their […]

Get more from your Google Ads with these Google Analytics reports

February 03, 2022 in Tips by David Zimmerman

How can we get more from our Google Ads campaigns? Check these reports regularly to identify opportunities for growth and savings.

Does low-quality content make a whole website look bad?

January 13, 2022 in Tips by David Zimmerman

Recently John Mueller said that low-quality content can reflect poorly on a website’s overall credibility. What does this mean? Is it true?

Why You Should Be Using Email Segmentation

December 29, 2021 in Tips by Jami Olive

Did you know that segmented email campaigns drive a 760% increase in revenue for businesses? And that personalization increases email open rates by 26%?

Tracking and Analyzing B2B Marketing Performance for the C-Suite

August 09, 2021 in Tips by Jami Olive

Validating B2B marketing performance to upper management is crucial, yet only 15% of marketing executives who responded to a recent survey from Demand Gen Report rate their organizations’ ability to do so as excellent. In the survey, nearly 40% of the respondents said that measuring and analyzing marketing performance and impact at their organizations needed […]

Why we will all be moving to server-side tagging- and why you should start today

June 17, 2021 in Tips by David Zimmerman

Have you been following all the changes around web analytics recently? It seems everyone is cracking down and making it hard to track our marketing efforts. However, there is hope to overcome these limitations: server-side tagging- the future of web analytics.

Category: Tips