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Validating B2B marketing performance to upper management is crucial, yet only 15% of marketing executives who responded to a recent survey from Demand Gen Report rate their organizations’ ability to do so as excellent. In the survey, nearly 40% of the respondents said that measuring and analyzing marketing performance and impact at their organizations needed […]
Read MoreHave you been following all the changes around web analytics recently? It seems everyone is cracking down and making it hard to track our marketing efforts. However, there is hope to overcome these limitations: server-side tagging- the future of web analytics.
Read MoreEach month I produce a report for each of my clients. These reports are an excellent opportunity to see what’s working or what’s not. In other words, we know what we should do more of or work harder on (or even stop trying).
Read MoreIf you’re like me, you’re in Google Analytics every day! It’s an essential part of any online marketing campaign. Then someone introduces you to the URL Builder, and you realize that it could be even better!
Read MoreToday’s customers expect more. They want more personalization, more relevant content, and more engagement. They are savvier than ever before and are usually inundated with countless other brands vying for their attention and business. While email marketing has a good track record of driving traffic and sales, it takes very little for customers to become […]
Read MoreI just passed my Google Ads Search Certification for this year and am pretty disappointed.
Read MoreI spent August 2020 doing a little experiment on LinkedIn. I wanted to see if I could get more from my LinkedIn account.
Read MoreB2B marketers agree that content marketing is a vital part of their overall marketing strategy this year. In a recent survey from ON24, Market2Marketers, and Heinz Marketing, it was reported that 78 percent of the B2B marketers who were asked will use content to reach existing and potential customers.
Read MoreGoogle Discover is a feature where Google recommends articles based upon a user’s search history. You might see Google’s recommended articles when you visit google.com from a mobile device.
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Read MoreIf you attended WordCamp Greenville, SC in 2020 you might have heard David speak about SEO in a talk and on a panel.
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