Do You Want More Leads or Good Leads?

April 28, 2022 in Tips by Jami Olive

What is it that will help marketers achieve their goals: more leads, or better leads? That leads to the question of whether quality or quantity is more beneficial when it comes to lead generation.

What to Look for When Hiring an SEO Expert

March 24, 2022 in Tips by Jami Olive

Search engine optimization is a critical part of the marketing strategy for any business. When it’s done right, your customers will find your business when they search for your services. If you aren’t an SEO expert yourself, you need to find a reputable, experienced expert to optimize your site for SEO. To do that, you […]

Are B2B Website Registration Forms Effective for Marketing?

February 17, 2022 in Tips by Jami Olive

Registration, or sign-up forms, are found on many websites, especially those belonging to B2B organizations. The goal of these forms is to collect customer data that can be used for marketing efforts, generate leads, and ultimately acquire new customers. Businesses that do this effectively find that website registration forms are an effective tool in their […]

Using Personalization and Content to Create Quality Leads

January 06, 2022 in Strategy by Jami Olive

Marketers are always looking for ways to improve the quality of their leads. One quality lead that results in conversion is far better than ten random ones that don’t. It’s the whole “a bird in the hand is worth two in the bush” thing. Marketers don’t want to waste precious time trying to nurture leads […]

Why You Should Be Using Email Segmentation

December 29, 2021 in Tips by Jami Olive

Did you know that segmented email campaigns drive a 760% increase in revenue for businesses? And that personalization increases email open rates by 26%?

The State of Personalized Email Marketing

November 30, 2021 in Strategy by Jami Olive

While digital marketers place much importance on social media these days, email is still a critical part of successful marketing strategies.

Creating an Intentional Relationship Between the CMO and CFO

October 07, 2021 in Strategy by Jami Olive

Today’s digital world has generated opportunities for marketing efforts that would have been unimaginable just a short time ago. Chief marketing officers (CMOs) can understand their customers, track customer engagement, and drive business growth better than they have ever been able to before. They are creating more value for customers by driving smarter acquisitions and […]

Tracking and Analyzing B2B Marketing Performance for the C-Suite

August 09, 2021 in Tips by Jami Olive

Validating B2B marketing performance to upper management is crucial, yet only 15% of marketing executives who responded to a recent survey from Demand Gen Report rate their organizations’ ability to do so as excellent. In the survey, nearly 40% of the respondents said that measuring and analyzing marketing performance and impact at their organizations needed […]

Who Is Reading Your B2B Content?

July 01, 2021 in Strategy by Jami Olive

The purpose of B2B content is to develop brand awareness, engage and educate your audience, and ultimately generate leads that turn into customers. However, many B2B marketers are not targeting the audience they should be, instead only targeting the C-Suite.

B2B Website Design is More Important Than You Think

June 15, 2021 in Strategy by Jami Olive

With the advancement of technology today, it’s a given that a website is often the first interaction consumers have with a company. And first impressions are enormously important. In fact, both B2B marketers and their website visitors agree that websites play a huge role in buyers’ purchasing choices.

Do You Want More Leads or Good Leads?