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Content marketing involves using various formats, such as blog posts, videos, social media posts, infographics, podcasts, guides, webinars, etc., to provide value and relevance to viewers by addressing their needs, answering their questions, or offering informative and entertaining insights. But what does it do for your B2B business?
Read MoreIn the ever-changing world of B2B marketing, businesses must look for ways to stay ahead of their competitors, which can be challenging. B2B customers are also evolving, becoming more advanced, spending more time researching before buying products and services, and increasingly responding to marketing campaigns that are personalized to their preferences.
Read MoreIn a new report from Ascend2 and Revsure, B2B marketers expressed their confidence level in boosting their lead-to-opportunity conversions. The report found that 44% of the respondents said they were extremely confident in their abilities to convert leads at the top of the funnel, 51% were extremely confident at the middle of the funnel, and […]
Read MoreIf you have ever read an online review to help you make a purchasing decision, then you know how important they are to consumers today. Which features of the review were most important to you? In a new survey from Chatmeter, 1,400 consumers answered that question.
Read MoreAcquiring new customers is an ongoing challenge for B2B marketers. There’s loads of competition, all marketing and selling similar products and services, limited channels, and budget restrictions that make B2B lead generation stressful, no matter what you’re selling. But leads are important. They are often the first step toward acquiring new customers. Unfortunately, the cost […]
Read MoreAs more and more sales leads for businesses are generated online, creating helpful and unique B2B content has become more important. Companies doing digital marketing successfully know that valuable, relevant content is a key component of today’s marketing strategies.
Read MoreAnalytics are often used in decision-making related to digital marketing, customer acquisition, social media strategy, and customer insight. Are people using this data to make decisions?
Read MoreA recent survey of B2B marketing executives showed that B2B marketers desire to show their departments’ impact on pipeline and revenue, and they want to do that by diving deeper into specific metrics.
Read MoreIf you work in marketing, or anywhere close to marketing, then you likely already know that Google announced in 2021 that it would be phasing out the use of third-party cookies to mitigate user concerns regarding their privacy when they’re browsing online. This change was set to begin this year but has been postponed until […]
Read MorePipeline growth is and should be a priority for B2B marketers and sales professionals. How is your pipeline growing?
Read MoreDavid Zimmerman has earned his Google Analytics Certification
(Covering GA4).
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