Why Is Content Marketing ROI So Hard to Measure?

May 11, 2021 in Strategy by Jami Olive

When it comes to content marketing, the majority of marketers find that measuring content marketing success is moderately or extremely difficult. Why is it so hard?

Which KPIs Should B2B Sales and Marketing Teams Track?

April 01, 2021 in Strategy by Jami Olive

While sales and marketing teams each have KPIs that are specific to the department and should be tracked independently, there are some metrics that both teams need to stay aware of. Monitoring and managing certain financial KPIs is important to keep the business growing.

Maintaining an Engaged Email Marketing List

March 19, 2021 in Tips by Jami Olive

Today’s customers expect more. They want more personalization, more relevant content, and more engagement. They are savvier than ever before and are usually inundated with countless other brands vying for their attention and business. While email marketing has a good track record of driving traffic and sales, it takes very little for customers to become […]

Why Your Business Needs a B2B Content Marketing Strategy

February 04, 2021 in Strategy by Jami Olive

All great marketing starts with a solid marketing strategy. Using content as a part of that strategy isn’t just a flash-in-the-pan tactic that’s bound to be over soon. Content marketing isn’t going anywhere, so B2B marketers must understand it and know how to use it.

Content Value is the Key to Surviving COVID-19 for B2B Marketing

December 18, 2020 in Strategy by Jami Olive

There is no doubt about it, the global COVID-19 pandemic has changed the way people do just about everything. How we work, interact with others, and do our shopping are just a few activities that are completely different now than they were last year. Despite all the challenges of 2020 though, many content marketers have […]

Understanding B2B Marketing Attribution Challenges

August 04, 2020 in Strategy by Jami Olive

Measuring B2B marketing performance across platforms and channels is one of the biggest challenges that organizations are facing. In fact, in a recent study from Demand Gen Report, it was the most commonly cited obstacle holding organizations back from rating their ability to track and analyze marketing data as excellent. Almost half (47 percent) of […]

Using Account-Based Content as Part of B2B Marketing Strategy

June 23, 2020 in Tips by Jami Olive

B2B marketers agree that content marketing is a vital part of their overall marketing strategy this year. In a recent survey from ON24, Market2Marketers, and Heinz Marketing, it was reported that 78 percent of the B2B marketers who were asked will use content to reach existing and potential customers.

Is There a Solution For Bridging the Sales and Marketing Gap?

April 24, 2020 in Strategy by Jami Olive

It seems there’s been a gap between marketing and sales teams for as long as there have been marketing and sales teams. While there is an agreement that shared responsibility between the two is what’s needed to drive revenue at B2B companies, there is also a feeling that the two are not well-integrated within their […]

Are Digital Marketers Measuring KPIs or ROI?

January 08, 2020 in Strategy by Jami Olive

Digital marketers have their work cut out for them when it comes to calculating the return on investment (ROI) they are getting for the dollars they spend on marketing campaigns.

How to Improve Your B2B Content Marketing

January 02, 2020 in Tips by Jami Olive

It’s no secret that content is a crucial element of marketing strategy, and many B2B marketers found 2019 to be a successful year for their content marketing efforts. In a recent survey from the Content Marketing Institute (CMI), B2B content marketers were asked how they plan to keep that success going in the New Year. […]

Why Is Content Marketing ROI So Hard to Measure?