How to Reduce Rising B2B Marketing Costs per Lead

January 25, 2023 in Tips by

Acquiring new customers is an ongoing challenge for B2B marketers. There’s loads of competition, all marketing and selling similar products and services, limited channels, and budget restrictions that make B2B lead generation stressful, no matter what you’re selling. But leads are important. They are often the first step toward acquiring new customers. Unfortunately, the cost […]

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Create Better B2B Content to Stand Out from the Competition

December 09, 2022 in Strategy by

As more and more sales leads for businesses are generated online, creating helpful and unique B2B content has become more important. Companies doing digital marketing successfully know that valuable, relevant content is a key component of today’s marketing strategies.

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Marketing Analytics for Data-Driven Decision-Making

November 02, 2022 in Tips by

Analytics are often used in decision-making related to digital marketing, customer acquisition, social media strategy, and customer insight. Are people using this data to make decisions?

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Why is Customer Acquisition Cost Important for B2B Marketers?

August 04, 2022 in Strategy by

A recent survey of B2B marketing executives showed that B2B marketers desire to show their departments’ impact on pipeline and revenue, and they want to do that by diving deeper into specific metrics.

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What Does the Cookie-Less Future Look Like for B2B Marketing?

July 07, 2022 in Tips by

If you work in marketing, or anywhere close to marketing, then you likely already know that Google announced in 2021 that it would be phasing out the use of third-party cookies to mitigate user concerns regarding their privacy when they’re browsing online. This change was set to begin this year but has been postponed until […]

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Keep Your B2B Sales Pipeline Flowing Effectively

June 21, 2022 in Tips by

Pipeline growth is and should be a priority for B2B marketers and sales professionals. How is your pipeline growing?

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Do You Want More Leads or Good Leads?

April 28, 2022 in Tips by

What is it that will help marketers achieve their goals: more leads, or better leads? That leads to the question of whether quality or quantity is more beneficial when it comes to lead generation.

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What to Look for When Hiring an SEO Expert

March 24, 2022 in Tips by

Search engine optimization is a critical part of the marketing strategy for any business. When it’s done right, your customers will find your business when they search for your services. If you aren’t an SEO expert yourself, you need to find a reputable, experienced expert to optimize your site for SEO. To do that, you […]

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Are B2B Website Registration Forms Effective for Marketing?

February 17, 2022 in Tips by

Registration, or sign-up forms, are found on many websites, especially those belonging to B2B organizations. The goal of these forms is to collect customer data that can be used for marketing efforts, generate leads, and ultimately acquire new customers. Businesses that do this effectively find that website registration forms are an effective tool in their […]

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Why You Should Be Using Email Segmentation

December 29, 2021 in Tips by

Did you know that segmented email campaigns drive a 760% increase in revenue for businesses? And that personalization increases email open rates by 26%?

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