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Acquiring new customers is an ongoing challenge for B2B marketers. There’s loads of competition, all marketing and selling similar products and services, limited channels, and budget restrictions that make B2B lead generation stressful, no matter what you’re selling. But leads are important. They are often the first step toward acquiring new customers. Unfortunately, the cost […]
Read MoreAs more and more sales leads for businesses are generated online, creating helpful and unique B2B content has become more important. Companies doing digital marketing successfully know that valuable, relevant content is a key component of today’s marketing strategies.
Read MoreAnalytics are often used in decision-making related to digital marketing, customer acquisition, social media strategy, and customer insight. Are people using this data to make decisions?
Read MoreA recent survey of B2B marketing executives showed that B2B marketers desire to show their departments’ impact on pipeline and revenue, and they want to do that by diving deeper into specific metrics.
Read MoreIf you work in marketing, or anywhere close to marketing, then you likely already know that Google announced in 2021 that it would be phasing out the use of third-party cookies to mitigate user concerns regarding their privacy when they’re browsing online. This change was set to begin this year but has been postponed until […]
Read MorePipeline growth is and should be a priority for B2B marketers and sales professionals. How is your pipeline growing?
Read MoreWhat is it that will help marketers achieve their goals: more leads, or better leads? That leads to the question of whether quality or quantity is more beneficial when it comes to lead generation.
Read MoreSearch engine optimization is a critical part of the marketing strategy for any business. When it’s done right, your customers will find your business when they search for your services. If you aren’t an SEO expert yourself, you need to find a reputable, experienced expert to optimize your site for SEO. To do that, you […]
Read MoreRegistration, or sign-up forms, are found on many websites, especially those belonging to B2B organizations. The goal of these forms is to collect customer data that can be used for marketing efforts, generate leads, and ultimately acquire new customers. Businesses that do this effectively find that website registration forms are an effective tool in their […]
Read MoreDid you know that segmented email campaigns drive a 760% increase in revenue for businesses? And that personalization increases email open rates by 26%?
Read MoreDid you hear David speak at DMWF North America 2021?
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