Why is Customer Acquisition Cost Important for B2B Marketers?

August 04, 2022 in Strategy by Jami Olive

A recent survey of B2B marketing executives showed that B2B marketers desire to show their departments’ impact on pipeline and revenue, and they want to do that by diving deeper into specific metrics.

What Does the Cookie-Less Future Look Like for B2B Marketing?

July 07, 2022 in Tips by Jami Olive

If you work in marketing, or anywhere close to marketing, then you likely already know that Google announced in 2021 that it would be phasing out the use of third-party cookies to mitigate user concerns regarding their privacy when they’re browsing online. This change was set to begin this year but has been postponed until […]

Keep Your B2B Sales Pipeline Flowing Effectively

June 21, 2022 in Tips by Jami Olive

Pipeline growth is and should be a priority for B2B marketers and sales professionals. How is your pipeline growing?

Do You Want More Leads or Good Leads?

April 28, 2022 in Tips by Jami Olive

What is it that will help marketers achieve their goals: more leads, or better leads? That leads to the question of whether quality or quantity is more beneficial when it comes to lead generation.

What to Look for When Hiring an SEO Expert

March 24, 2022 in Tips by Jami Olive

Search engine optimization is a critical part of the marketing strategy for any business. When it’s done right, your customers will find your business when they search for your services. If you aren’t an SEO expert yourself, you need to find a reputable, experienced expert to optimize your site for SEO. To do that, you […]

Are B2B Website Registration Forms Effective for Marketing?

February 17, 2022 in Tips by Jami Olive

Registration, or sign-up forms, are found on many websites, especially those belonging to B2B organizations. The goal of these forms is to collect customer data that can be used for marketing efforts, generate leads, and ultimately acquire new customers. Businesses that do this effectively find that website registration forms are an effective tool in their […]

Using Personalization and Content to Create Quality Leads

January 06, 2022 in Strategy by Jami Olive

Marketers are always looking for ways to improve the quality of their leads. One quality lead that results in conversion is far better than ten random ones that don’t. It’s the whole “a bird in the hand is worth two in the bush” thing. Marketers don’t want to waste precious time trying to nurture leads […]

Why You Should Be Using Email Segmentation

December 29, 2021 in Tips by Jami Olive

Did you know that segmented email campaigns drive a 760% increase in revenue for businesses? And that personalization increases email open rates by 26%?

The State of Personalized Email Marketing

November 30, 2021 in Strategy by Jami Olive

While digital marketers place much importance on social media these days, email is still a critical part of successful marketing strategies.

Creating an Intentional Relationship Between the CMO and CFO

October 07, 2021 in Strategy by Jami Olive

Today’s digital world has generated opportunities for marketing efforts that would have been unimaginable just a short time ago. Chief marketing officers (CMOs) can understand their customers, track customer engagement, and drive business growth better than they have ever been able to before. They are creating more value for customers by driving smarter acquisitions and […]

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Why is Customer Acquisition Cost Important for B2B Marketers?