Reliable Acorn knows you want to reclaim time for what you do best- rather than spend it in Google Ads. To do that, you need PPC management services in Charlotte, North Carolina. You don’t have time for PPC management, or you don’t know how to optimize it fully. Maybe you feel overwhelmed and confused- you already have too much to do, let alone keep up with the latest changes in Google Ads. We believe you deserve a partner you can rely on for your digital marketing needs: someone who can ensure you start with the right things to deliver results. We understand you’re afraid of being disappointed. You can trust our experience: we have generated millions of visitors and billions in revenue for clients.
Here’s how you get started: 1. Schedule a discovery call. 2. Tell us about your company so we can develop effective campaigns. 3. You retain more customers or upsell existing ones through your email list.
So, schedule a discovery call today. Meanwhile, let’s look at what you’re working with: get a free website audit. Then, you can stop being overwhelmed by your boss breathing down your neck and instead get more customers from your website thanks to an effective PPC campaign.
Reliable Acorn specializes in internet marketing services and provides PPC management from Charlotte, North Carolina.
Why choose pay-per-click for your business?
A great place to start a digital marketing campaign is with pay-per-click (PPC) advertising on Google or Bing. There are several advantages to beginning with PPC:
- PPC campaigns generate results quickly. Other forms of search marketing take a while to ramp up, but not paid search- you’ll begin to see new leads and sales in short order.
- It helps you see how customers search for your products or services on search engines. You might think your customers are looking for your business using specific terms- PPC will quickly show if those phrases are correct and help find new words that you might not have considered. You can do separate keyword research to determine this, but paid search can help you identify the right keywords quickly. Later, you might even want to expand into an organic search engine optimization (SEO) campaign to get those customers for free.
- See how much you could potentially gain from online marketing. Is web marketing right for your business? Benchmark data from PPC campaigns will help you know.
- Identify the marketing language and unique selling propositions your customers respond to. Part of Reliable Acorn’s PPC services is finding the messages your customers will respond to best.
Although we work with clients throughout the United States, Reliable Acorn provides PPC management from Charlotte, NC. We work with Google Ads (formerly Google AdWords), Microsoft Ads (formerly Bing Ads), and even paid social media marketing like Facebook or LinkedIn Ads.
Why aren’t we a Certified Google Partner? Because that is not in your best interest.
What do our PPC management services include?
We want to see your business grow. That’s why our pay-per-click management services include much more than optimizing your ad campaigns.
- PPC strategy. When doing PPC management, it’s easy to get bogged down in the details. However, the best tactics are even more effective with a strong strategy. What is your strategy? That depends on your business goals. We will create a unique PPC strategy for your business and its goals.
- Lead generation. Don’t be distracted by flashy metrics or large numbers. What you want are leads! Of course, not all leads are created equal. We have several tools to help rate lead quality so we can get even more.
- Conversion rate optimization. The first stage of any campaign is to see how many leads we can get from your designated budget. Once we’ve zoned into that number, the next step is to get more leads from the same ad spend. This practice is called “conversion rate optimization.” We consider this when optimizing your campaign. Google wants you to spend more with them. Reliable Acorn wants you to get more from Google even if you pay the same amount of money to Google.
- Recommendations for soft leads. Not every customer who visits your website is ready to become a customer. Some want to “date” you first. Let’s let them do that. We will help you develop a soft lead (something they download for free- like a helpful guide) so they can keep you in mind as they consider their options. We can help you create something like this. It might even expand into a productive email marketing campaign– or your sales team can treat soft leads with the same tenacity they do the more specific leads.
- Landing pages. One factor in the success of your PPC management is the quality of your landing page. It needs to cover the topic you’re trying to attract customers for, and it needs to be fast and readable by Google. While Reliable Acorn is not a web developer, we have many quality website development partners who can help. However, before we start building a new website for your business, we will work with what you can provide at the start.
- Recommendations for other internet marketing solutions. While you’re looking for someone who can do Google Ads management for lead generation, I’m sure you’ll take leads wherever you can get them. Will Bing Ads management help you too? While we work hard as your PPC company, we will bring them to your attention if we identify other internet marketing solutions that could also help bring you more leads. Our goal, after all, is not just a high Quality Score in your campaigns but business growth.
Which pay-per-click platform is right for your business?
Pay-per-click is an appealing marketing strategy because of its predictable costs and outcomes. Additionally, it is relatively quick in terms of brining results. Should you start with Google Ads? Should you even bother looking at Bing Ads? What about social media ads?
- Google Ads is the gold standard in pay-per-click marketing. Its platform is the most sophisticated and reaches the most people. That also makes it the most expensive. Companies looking for a positive ROI from their Google Ads should expect to spend no less than $3,000 a month in ad fees (not including management fees). The biggest challenge in Google Ads management is not completely trusting Google! They are actively pivoting to more and more AI systems in their platform, giving you less access to optimize your ads to reach your specific audience and oftentimes leading to significant expenses (in a way, you’re giving Google your checkbook- so watch out!).
- Microsoft Ads is an underrated campaign. Despite Google’s 80% market share in search, a significant number of people still use Bing, and it can be very cost-effective to reach those customers with effective Microsoft Ads management. With fewer people using Bing for search and fewer advertisers using their ads platform, Bing Ads can be very effective for the right company.
- ChatGPT/OpenAI Ads have recently become available. Although many people are talking about ChatGPT Ads, their platform is the least sophisticated and offers the fewest optimization options. As a result, you could spend a lot of money and not necessarily get a positive ROI on your investment (which is one of the hallmarks of doing PPC in the first place). That’s why, if you decide to run OpenAI ads, hire an experienced ChatGPT ads management company to make sure it uses your marketing dollars most effectively.
- Social Media Ads can be very effective if managed correctly but can also be a black hole for your marketing dollars. On one hand, social media ads allow you to target your audience more specifically than paid search ads- which can be very valuable. At the same time, social media platforms like to dazzle you with large numbers of irrelevant metrics to encourage you to keep paying them- whether or not it’s actually delivering a positive ROI, or not. Facebook Ads are great for reaching the typical consumers. LinkedIn Ads are a great way for B2B companies to reach their customers (although they’re expensive). TikTok is designed to keep people on their platform- which means you have to be extra careful. A skilled social media ads management company can help you navigate the maze and provide a good return on your marketing dollars.
How much does pay-per-click management in Charlotte cost?
The short answer: less than you’re making from your ads. One advantage of paid search ads is that we immediately know how much we paid (not only for a click, but for a lead or sale). With that, we can easily calculate how much it costs to bring in that money. With this information, we can always ensure we’re spending less on our marketing than we’re making on our products.
When paying for PPC services, ensure you know how much you’re paying for ads vs. how much you’re paying for the service. Make sure you’re billed for your ads directly from your ad platform (Google, Microsoft, or Facebook, for instance) and your agency separately. If a PPC management company lumps your ad spend with its management fee, it could be taking advantage of you. If your bill looks like that, you might not know how much you’re spending on ads, and it could be going to the agency.
Reliable Acorn, like other credible PPC managers in Charlotte, NC, charges a percentage of the ad spend to cover the time and expenses of PPC management services. This practice exists because the more you spend on ads, the more work is needed to ensure your ad spend is effective. There is a minimum management fee for small business owners with smaller accounts. This fee is necessary because there’s minimal work needed to provide PPC services.
Contact Reliable Acorn today for a specific quote for PPC management services or our other digital marketing strategies for your company.
