A great place to start an online marketing campaign is with pay-per-click (PPC) advertising on Google Ads. There are several advantages to starting with PPC:

  1. PPC generates results quickly. Other forms of search marketing take a while to ramp-up, but not paid search- you’ll begin to see new leads and sales in short-order.
  2. Helps you find how your customers are searching for your products or services. You might think your customers are looking for your business using certain terms- PPC will quickly show if those phrases are correct and help find new phrases that you might not have considered. You can do separate keyword research to determine this, but paid search can help you identify the right keywords quickly.
  3. See how much you could potentially gain from online marketing. Is web marketing right for your business? The benchmark data gained from PPC will help you know.
  4. Identify marketing language and unique selling propositions to which your customers respond. Part of Reliable Acorn’s PPC services is to find the messages to which your customers will best respond.

Reliable Acorn provides PPC management services from Charlotte, NC for Google Ads (formerly AdWords), Microsoft Ads (formerly Bing Ads), and even Facebook or LinkedIn. Our account managers have passed Google’s Paid Search Certifications and we’re a Google Ads Partner.

How much do PPC services in Charlotte cost?

The short answer: less than you’re making from the ads. One of the advantages of a paid search is that we immediately know how much we paid (not only for a click, but for a lead or sale). If we know that, we can easily calculate how much it cost us to bring in that money. With this information we can always make sure we’re spending less on our marketing than we’re making for our products.

When paying for PPC services, make sure you know how much you’re paying for ads vs. how much you’re paying for the service. If a PPC agency lumps your ad spend (over Google Ads, for instance) with their management fee they could be taking advantage of you. If that’s what your bill looks like, you might not know how much you’re actually spending on ads- and it could be going to the agency. Make sure you’re billed for your ads directly from your ad platform (Google or Microsoft or Facebook, for instance) and your agency separately.

Reliable Acorn, as other credible PPC agencies, charge a percentage of the ad spend to cover the time and expenses of PPC management. This is because the more you spend with ads, the more things need to be done to make sure your ad spend is more effective. There is a minimum management fee- for smaller accounts. This is because there’s a minimal amount of work needed to manage any PPC efforts.

Contact us today for a specific quote for PPC management services for your company.

Google Ads Search Certification

David Zimmerman has earned Google’s Ads Search Certification.

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The Bottom Line

You need to reach people in your industry.

Reliable Acorn will help you create a custom digital marketing strategy that does just that.

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