PPC Agency in Charlotte, NC

Reliable Acorn knows you want to reclaim time for what you do best- rather than spend it on Google Ads. To do that, you need a PPC agency in Charlotte. You don’t have time to manage a PPC campaign or know how to optimize it fully. Maybe you feel overwhelmed- you already have too much to do, let alone keep up with the latest changes in Google Ads. We believe you deserve a partner you can rely on: someone who can ensure you start with the right things to deliver results. We understand you’re afraid of being disappointed. You can trust our experience: we have generated millions of visitors and billions in revenue for clients.

Here’s how you get started: 1. Schedule a discovery call. 2. Tell us about your company so we can develop effective PPC campaigns. 3. You get more leads from your website.

So, schedule a discovery call today. Meanwhile, let’s look at what you’re working with: get a free website audit. Then you can stop being overwhelmed with your boss breathing down your neck and instead get more customers from your website thanks to an effective PPC campaign.

Why choose PPC marketing for your business?

A great place to start a digital marketing campaign is with pay-per-click (PPC) advertising on Google. There are several advantages to beginning with PPC:

1. PPC campaigns generate results quickly. Other forms of search marketing take a while to ramp up, but not paid search- you’ll begin to see new leads and sales in short order.
2. It helps you find how your customers are searching for your products or services. You might think your customers are looking for your business using specific terms- PPC will quickly show if those phrases are correct and help find new words that you might not have considered. You can do separate keyword research to determine this, but paid search can help you identify the right keywords quickly. Later, you might even want to expand into an organic search engine optimization (SEO) campaign to get those customers for free.
3. See how much you could potentially gain from online marketing. Is web marketing right for your business? The benchmark data gained from PPC campaigns will help you know.
4. Identify marketing language and unique selling propositions to which your customers respond. Part of Reliable Acorn’s PPC services is to find the messages to which your customers will best respond.

Reliable Acorn is a Charlotte PPC agency- although we work with clients throughout the United States. We work with Google Ads (formerly AdWords), Microsoft Ads (formerly Bing Ads), and even paid social media marketing like Facebook or LinkedIn Ads. We have passed Google’s Paid Search Certification.

Why aren’t we a Certified Google Partner? Because that is not in your best interest.

What do our PPC services include?

We want to see your business grow. That’s why our PPC services include much more than optimizing your campaign.

• PPC strategy. When managing a PPC campaign, it’s easy to get bogged down in the details. However, the best tactics are even more effective in light of a good strategy. What is your strategy? That depends on your business goals. We will create a unique PPC strategy for your business and its goals.
• Lead generation. Don’t be distracted by flashy metrics or large numbers. What you want are leads! Of course, not all leads are created equal. You want quality leads, and this is our goal too. We have several tools to help rate the quality of your leads- so we can get even more.
• Conversion rate optimization. The first stage of any PPC campaign is to see how many leads we can get from your designated budget. Once we’ve zoned into that number, the next step is to get more leads from the same ad spend. This practice is called “conversion rate optimization.” We consider this when optimizing your campaign. Google wants you to spend more with them. Reliable Acorn wants you to get more from Google even if you pay the same amount of money to Google.
• Recommendations for soft leads. Not every customer who visits your website is ready to become a customer. Some want to “date” you first. Let’s let them do that. We will help you develop a soft lead (something they download for free- like a helpful guide), so they can keep you in mind as they consider their options. We can help you create something like this. It might even expand into a productive email marketing campaign– or your sales team can treat soft leads with the same tenacity they do the more specific leads.
• Landing pages. One factor in the success of your PPC campaign is the quality of your landing page. Not only does it need to talk about the topic you’re trying to attract customers, but it needs to be fast and readable by Google. While Reliable Acorn is not a web developer, we have many quality web development partners who can help. However, before we start building a new website for your business- we will work with as much as you can give us in the beginning.
• Recommendations for other internet marketing solutions. While you’re considering a PPC campaign for lead generation, I’m sure you’ll take leads wherever you can get them. While we work hard as your PPC company, we will bring them to your attention if we identify other internet marketing solutions that could also help bring you more leads. Our goal, after all, is not just a high Quality Score in your campaigns but business growth.

How much does a Charlotte PPC agency cost?

The short answer: less than you’re making from the ads. One of the advantages of a paid search is that we immediately know how much we paid (not only for a click but for a lead or sale). If we know that, we can easily calculate how much it costs to bring in that money. With this information, we can always ensure we’re spending less on our marketing than we’re making on our products.

When paying for PPC services, ensure you know how much you’re paying for ads vs. how much you’re paying for the service. Make sure you’re billed for your ads directly from your ad platform (Google or Microsoft or Facebook, for instance) and your agency separately. If a PPC agency lumps your ad spend with its management fee, it could be taking advantage of you. If that’s what your bill looks like, you might not know how much you’re spending on ads- and it could be going to the agency.

Reliable Acorn, like other credible PPC agencies, charges a percentage of the ad spend to cover the time and expenses of PPC management. This practice is because the more you spend with ads, the more things need to be done to ensure your ad spend is more effective. There is a minimum management fee- for smaller accounts. This fee is necessary because there’s minimal work needed to provide PPC services.

Contact us today for a specific quote for PPC management services for your company.