A great place to start an online marketing campaign is with pay-per-click (PPC) advertising on Google Ads. There are several advantages to starting with PPC:
Reliable Acorn provides PPC management services from Charlotte, NC for clients all over the United States. We work with Google Ads (formerly AdWords), Microsoft Ads (formerly Bing Ads), and even Facebook or LinkedIn. Our account managers have passed Google’s Paid Search Certifications and we’re a Google Ads Partner.
The short answer: less than you’re making from the ads. One of the advantages of a paid search is that we immediately know how much we paid (not only for a click, but for a lead or sale). If we know that, we can easily calculate how much it cost us to bring in that money. With this information we can always make sure we’re spending less on our marketing than we’re making for our products.
When paying for PPC services, make sure you know how much you’re paying for ads vs. how much you’re paying for the service. If a PPC agency lumps your ad spend (over Google Ads, for instance) with their management fee they could be taking advantage of you. If that’s what your bill looks like, you might not know how much you’re actually spending on ads- and it could be going to the agency. Make sure you’re billed for your ads directly from your ad platform (Google or Microsoft or Facebook, for instance) and your agency separately.
Reliable Acorn, as other credible PPC agencies, charge a percentage of the ad spend to cover the time and expenses of PPC management. This is because the more you spend with ads, the more things need to be done to make sure your ad spend is more effective. There is a minimum management fee- for smaller accounts. This is because there’s a minimal amount of work needed to manage any PPC efforts.
Contact us today for a specific quote for PPC management services for your company.
Reliable Acorn will help you create a custom digital marketing strategy that does just that.Ready to Talk?