Will email marketing help you connect with your customers? Here’s some reasons why email marketers recommend it for most businesses- whether you’re in Charlotte or anywhere in the world.
Reliable Acorn is a big believer in the power of search marketing. But we have to admit that email marketing campaigns convert at a higher rate. In fact, email campaigns convert at a higher rate than any other marketing channel. This makes sense: if they’ve agreed to be part of your email list, they are inviting you to market to them. Need new customers? You need to have an active email marketing campaign.
Almost everyone has an email address. From the least technologically savvy grandmother to the busiest CEO- they all have emails. This is also true, no matter where your audience lives- from Charlotte, NC to Timbuktu. No matter who or where your target audience is, you can reach them through and email campaign.
No matter what product you sell, it’s easier if a friend recommends you. No matter what service you offer, if a colleague recommends it, it’s easier to close the deal. Emails are great ways to get recommendations from customers. This means an email campaign can have far-reaching access even beyond your email list. It also explains why more of those people become customers than other marketing channels.
Every business knows that it’s easier to keep a client, than get a new one. Email marketing can help with customer retention. It can also up sell existing services. The fact is: customers are likely to open an email from you. That gives your company an advantage over marketing channels competing for your customers’ attention.
Not everyone who finds you in search is ready to become a customer. Email can help get more from people who are higher in the sales funnel. Social media is great for building demand and getting people interested but email builds true loyalty. Rather than think of each of your marketing channels as distinct, it’s important to have a strategy across all your channels so you can take advantage of every opportunity to connect with customers.
Search marketing campaigns are great at introducing new people to your business. These channels can get expensive. PPC is only effective so far as you keep spending money. SEO takes time to ramp-up and can take time before you see a return on your investment.
Email, however, is inexpensive. Although you may have to pay per email, the upfront cost of developing an email is the same no matter the size of your list. This makes email marketing cheaper on a person-by-person basis.
Reliable Acorn is platform agnostic. We’ll work with whatever platform you’re currently using. However, we do recommend several email marketing services (depending on your needs):
Start with our email marketing services today. Contact Reliable Acorn in Charlotte, NC today and we’ll show you how to begin.
Reliable Acorn will help you create a custom digital marketing strategy that does just that.Ready to Talk?