How to prepare for Google’s SGE: The Sky Isn’t Falling

April 19, 2024 in Strategy by

Soon, Google will roll out a new way of doing searches called “Search Generative Experience,” or SGE. This method is where Google will provide a ChatGPT-like answer to people’s queries, pushing the blue links of search even further down the page. In some cases, people won’t need to click the organic (or even paid) search […]

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What are the most competitive industries in Google?

March 07, 2024 in Strategy by

How long will it take for your SEO campaign to see results? Is SEO the best way to market your company? These are a couple of questions whose answers should consider the competitive nature of your industry.

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How Can Marketers Work Closer With the C-Suite to Grow Business?

December 08, 2023 in Strategy by

According to The State of the Marketing Operations Professional 2023 report from MarketingOps in partnership with Uptempo and Clearbit, marketers and their teams are starting to work more closely with the C-level executives at their organizations. They are becoming more involved in the planning and budget management process with company leadership as well as Revenue […]

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Why Does Your B2B Business Need Content Marketing?

November 08, 2023 in Strategy by

Content marketing involves using various formats, such as blog posts, videos, social media posts, infographics, podcasts, guides, webinars, etc., to provide value and relevance to viewers by addressing their needs, answering their questions, or offering informative and entertaining insights. But what does it do for your B2B business?

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How do you find answers on the internet?

July 31, 2023 in Strategy by

If your business relies on search engine optimization to acquire new customers, you might be sweating when you hear about the shift toward AI. Will AI hurt your ability to receive new customers from search engines?

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Create Better B2B Content to Stand Out from the Competition

December 09, 2022 in Strategy by

As more and more sales leads for businesses are generated online, creating helpful and unique B2B content has become more important. Companies doing digital marketing successfully know that valuable, relevant content is a key component of today’s marketing strategies.

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Why is Customer Acquisition Cost Important for B2B Marketers?

August 04, 2022 in Strategy by

A recent survey of B2B marketing executives showed that B2B marketers desire to show their departments’ impact on pipeline and revenue, and they want to do that by diving deeper into specific metrics.

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The State of Personalized Email Marketing

November 30, 2021 in Strategy by

While digital marketers place much importance on social media these days, email is still a critical part of successful marketing strategies.

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Is your SEO campaign measuring the right thing?

October 27, 2021 in Strategy by

Later this month join me for a webinar about measuring your SEO efforts correctly.

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Creating an Intentional Relationship Between the CMO and CFO

October 07, 2021 in Strategy by

Today’s digital world has generated opportunities for marketing efforts that would have been unimaginable just a short time ago. Chief marketing officers (CMOs) can understand their customers, track customer engagement, and drive business growth better than they have ever been able to before. They are creating more value for customers by driving smarter acquisitions and […]

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