Internet Marketing Strategies | Reliable Acorn LLC Internet Marketing Service in Charlotte, NC

Good SEO still works- shortcuts don’t

September 11, 2026 in Strategy by editor

With all the talk about the death of SEO, I want to share specific details (and results) from an SEO client I’ve been working with.

Are ChatGPT Ads right for your company?

July 13, 2026 in Strategy by editor

Some of you are chomping at the bit to advertise on ChatGPT. However, as with all things in digital marketing, please don’t pick a tactic without a strategy. Before we talk strategy, first understand what OpenAI ads can and can’t do. Targeting Within the OpenAI ads interface, you can choose where those ads will show […]

What are the most competitive industries on Google in 2026?

June 10, 2026 in Strategy by David Zimmerman

How long will it take for your SEO campaign to see results? Is SEO the best way to market your company? These are a couple of questions whose answers should take into account the competitive nature of your industry.

Now that SEO is dead, should you switch to Inbound or GEO?

March 12, 2026 in Strategy by David Zimmerman

SEO is dead. That’s the message dominating online discussions today. Blog posts serve up obituaries, while Facebook and LinkedIn feeds mourn their supposed demise.

Invest in the Long Tail- It Will Pay Off!

February 17, 2026 in Strategy by David Zimmerman

Client: I noticed that visits are down but sales are up. Should I be concerned? Me: No- you should be overjoyed!

Is your marketing aiming for the right target?

January 07, 2026 in Strategy by David Zimmerman

How do you hold your marketing team accountable for their efforts? How you hold your marketing team accountable determines company results. Setting the wrong goals risks making your marketing seem ineffective, even if the work is strong.

What is different about marketing a B2B company?

October 15, 2025 in Strategy by David Zimmerman

As you consider hiring a marketing consultant to help you reach your customers, it’s essential to ensure they understand the nuances of marketing for different audiences. If your audience is other businesses, your marketing tactics will be very different from those of someone trying to reach consumers.

How to attribute leads to AI

April 17, 2025 in Strategy by David Zimmerman

I tell all my clients, “We can try anything you want, but we’re going to measure it!” This philosophy has led to some surprising victories and some surprising defeats. It also tells us where to spend money so we can be most effective with our marketing dollars.

How a Fractional Chief Marketing Officer can help your company grow

January 15, 2025 in Strategy by David Zimmerman

The best way to describe Reliable Acorn is as a “Fractional Chief Marketing Officer.” What is this and how will it help your company grow?

How Effective is Pay-Per-Click Advertising?

November 01, 2024 in Strategy by Jami Olive

Pay-per-click (PPC) advertising is all around you—whether searching on Google or scrolling through social media, PPC ads are ever-present. With PPC advertising, you only pay when a user clicks on your ad, making it a strategic, cost-effective way to reach your ideal audience on platforms like Google. Why is PPC so popular? When done well, […]

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Category: Strategy