Understanding B2B Marketing Attribution Challenges

August 04, 2020 in Strategy by

Measuring B2B marketing performance across platforms and channels is one of the biggest challenges that organizations are facing. In fact, in a recent study from Demand Gen Report, it was the most commonly cited obstacle holding organizations back from rating their ability to track and analyze marketing data as excellent. Almost half (47 percent) of […]

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Is There a Solution For Bridging the Sales and Marketing Gap?

April 24, 2020 in Strategy by

It seems there’s been a gap between marketing and sales teams for as long as there have been marketing and sales teams. While there is an agreement that shared responsibility between the two is what’s needed to drive revenue at B2B companies, there is also a feeling that the two are not well-integrated within their […]

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Are Digital Marketers Measuring KPIs or ROI?

January 08, 2020 in Strategy by

Digital marketers have their work cut out for them when it comes to calculating the return on investment (ROI) they are getting for the dollars they spend on marketing campaigns.

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Are You Measuring Your Website’s Success?

July 22, 2019 in Strategy by

We know our business objective.  We know how our website will help us accomplish that business objective. How are we going to measure them? This is where we get the power of marketing through our website.

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Does Your Website Help Your Business?

July 22, 2019 in Strategy by

In order to get the most out of your website, you need to measure everything. Before you begin to measure everything, you need to determine your business objective. Step two is to ask, “How is your site going to accomplish these objectives?”

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Get the Most from Your Website: Measure Everything

July 22, 2019 in Strategy by

I’ve been in internet marketing, especially search marketing, for about 11 years now. Four years ago, I went out on my own, started my own thing. And I tell you, over all this time, I’ve learned that the most important thing anybody can do when using their website to promote their business is to measure […]

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Evaluate Your Website’s Success with Data Segmentation

July 22, 2019 in Strategy by

Now that we’re able to establish our business objective, see how our website will accomplish it, and set up the tracking to measure it, now we can know how to evaluate our website’s success.

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Are You Targeting the Wrong Job Level with B2B Content?

June 10, 2019 in Strategy by

Did you know that C-level executives delegate the research portion of the buying process to other members of their team about 60 percent of the time? Yet, many B2B marketers create content that specifically targets C-suite executives. In a recent report from NetLine, it was determined that individual contributors are the individuals who download the […]

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Best Practices for Email Re-Engagement Campaigns

March 19, 2019 in Strategy by

Every company has a list of leads who, at some point in the past, were interested and engaged with their company, but have since gone cold. Is it worth it to attempt to re-engage those leads and rekindle the relationship? In many cases, the answer is yes, and there’s a recent report that shows 65% […]

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