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As more and more sales leads for businesses are generated online, creating helpful and unique B2B content has become more important. Companies doing digital marketing successfully know that valuable, relevant content is a key component of today’s marketing strategies.
Read MoreA recent survey of B2B marketing executives showed that B2B marketers desire to show their departments’ impact on pipeline and revenue, and they want to do that by diving deeper into specific metrics.
Read MoreWhile digital marketers place much importance on social media these days, email is still a critical part of successful marketing strategies.
Read MoreLater this month join me for a webinar about measuring your SEO efforts correctly.
Read MoreToday’s digital world has generated opportunities for marketing efforts that would have been unimaginable just a short time ago. Chief marketing officers (CMOs) can understand their customers, track customer engagement, and drive business growth better than they have ever been able to before. They are creating more value for customers by driving smarter acquisitions and […]
Read MoreThe purpose of B2B content is to develop brand awareness, engage and educate your audience, and ultimately generate leads that turn into customers. However, many B2B marketers are not targeting the audience they should be, instead only targeting the C-Suite.
Read MoreWith the advancement of technology today, it’s a given that a website is often the first interaction consumers have with a company. And first impressions are enormously important. In fact, both B2B marketers and their website visitors agree that websites play a huge role in buyers’ purchasing choices.
Read MoreWhen it comes to content marketing, the majority of marketers find that measuring content marketing success is moderately or extremely difficult. Why is it so hard?
Read MoreWhile sales and marketing teams each have KPIs that are specific to the department and should be tracked independently, there are some metrics that both teams need to stay aware of. Monitoring and managing certain financial KPIs is important to keep the business growing.
Read MoreAll great marketing starts with a solid marketing strategy. Using content as a part of that strategy isn’t just a flash-in-the-pan tactic that’s bound to be over soon. Content marketing isn’t going anywhere, so B2B marketers must understand it and know how to use it.
Read MoreReliable Acorn will help you create a custom digital marketing strategy that does just that.
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