Using Personalization and Content to Create Quality Leads

January 06, 2022 in Strategy by Jami Olive

Marketers are always looking for ways to improve the quality of their leads. One quality lead that results in conversion is far better than ten random ones that don’t. It’s the whole “a bird in the hand is worth two in the bush” thing. Marketers don’t want to waste precious time trying to nurture leads […]

The State of Personalized Email Marketing

November 30, 2021 in Strategy by Jami Olive

While digital marketers place much importance on social media these days, email is still a critical part of successful marketing strategies.

Is your SEO campaign measuring the right thing?

October 27, 2021 in Strategy by David Zimmerman

Later this month join me for a webinar about measuring your SEO efforts correctly.

Creating an Intentional Relationship Between the CMO and CFO

October 07, 2021 in Strategy by Jami Olive

Today’s digital world has generated opportunities for marketing efforts that would have been unimaginable just a short time ago. Chief marketing officers (CMOs) can understand their customers, track customer engagement, and drive business growth better than they have ever been able to before. They are creating more value for customers by driving smarter acquisitions and […]

Who Is Reading Your B2B Content?

July 01, 2021 in Strategy by Jami Olive

The purpose of B2B content is to develop brand awareness, engage and educate your audience, and ultimately generate leads that turn into customers. However, many B2B marketers are not targeting the audience they should be, instead only targeting the C-Suite.

B2B Website Design is More Important Than You Think

June 15, 2021 in Strategy by Jami Olive

With the advancement of technology today, it’s a given that a website is often the first interaction consumers have with a company. And first impressions are enormously important. In fact, both B2B marketers and their website visitors agree that websites play a huge role in buyers’ purchasing choices.

Why Is Content Marketing ROI So Hard to Measure?

May 11, 2021 in Strategy by Jami Olive

When it comes to content marketing, the majority of marketers find that measuring content marketing success is moderately or extremely difficult. Why is it so hard?

Which KPIs Should B2B Sales and Marketing Teams Track?

April 01, 2021 in Strategy by Jami Olive

While sales and marketing teams each have KPIs that are specific to the department and should be tracked independently, there are some metrics that both teams need to stay aware of. Monitoring and managing certain financial KPIs is important to keep the business growing.

Why Your Business Needs a B2B Content Marketing Strategy

February 04, 2021 in Strategy by Jami Olive

All great marketing starts with a solid marketing strategy. Using content as a part of that strategy isn’t just a flash-in-the-pan tactic that’s bound to be over soon. Content marketing isn’t going anywhere, so B2B marketers must understand it and know how to use it.

Content Value is the Key to Surviving COVID-19 for B2B Marketing

December 18, 2020 in Strategy by Jami Olive

There is no doubt about it, the global COVID-19 pandemic has changed the way people do just about everything. How we work, interact with others, and do our shopping are just a few activities that are completely different now than they were last year. Despite all the challenges of 2020 though, many content marketers have […]

Category: Strategy