How do you find answers on the internet?

July 31, 2023 in Strategy by David Zimmerman

If your business relies on search engine optimization to acquire new customers, you might be sweating when you hear about the shift toward AI. Will AI hurt your ability to receive new customers from search engines?

Create Better B2B Content to Stand Out from the Competition

December 09, 2022 in Strategy by Jami Olive

As more and more sales leads for businesses are generated online, creating helpful and unique B2B content has become more important. Companies doing digital marketing successfully know that valuable, relevant content is a key component of today’s marketing strategies.

Why is Customer Acquisition Cost Important for B2B Marketers?

August 04, 2022 in Strategy by Jami Olive

A recent survey of B2B marketing executives showed that B2B marketers desire to show their departments’ impact on pipeline and revenue, and they want to do that by diving deeper into specific metrics.

The State of Personalized Email Marketing

November 30, 2021 in Strategy by Jami Olive

While digital marketers place much importance on social media these days, email is still a critical part of successful marketing strategies.

Is your SEO campaign measuring the right thing?

October 27, 2021 in Strategy by David Zimmerman

Later this month join me for a webinar about measuring your SEO efforts correctly.

Creating an Intentional Relationship Between the CMO and CFO

October 07, 2021 in Strategy by Jami Olive

Today’s digital world has generated opportunities for marketing efforts that would have been unimaginable just a short time ago. Chief marketing officers (CMOs) can understand their customers, track customer engagement, and drive business growth better than they have ever been able to before. They are creating more value for customers by driving smarter acquisitions and […]

Who Is Reading Your B2B Content?

July 01, 2021 in Strategy by Jami Olive

The purpose of B2B content is to develop brand awareness, engage and educate your audience, and ultimately generate leads that turn into customers. However, many B2B marketers are not targeting the audience they should be, instead only targeting the C-Suite.

B2B Website Design is More Important Than You Think

June 15, 2021 in Strategy by Jami Olive

With the advancement of technology today, it’s a given that a website is often the first interaction consumers have with a company. And first impressions are enormously important. In fact, both B2B marketers and their website visitors agree that websites play a huge role in buyers’ purchasing choices.

Why Is Content Marketing ROI So Hard to Measure?

May 11, 2021 in Strategy by Jami Olive

When it comes to content marketing, the majority of marketers find that measuring content marketing success is moderately or extremely difficult. Why is it so hard?

Which KPIs Should B2B Sales and Marketing Teams Track?

April 01, 2021 in Strategy by Jami Olive

While sales and marketing teams each have KPIs that are specific to the department and should be tracked independently, there are some metrics that both teams need to stay aware of. Monitoring and managing certain financial KPIs is important to keep the business growing.

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Category: Strategy