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Each month, I produce a report for each of my clients. These reports provide an excellent opportunity to identify what’s working and what’s not. In other words, we know what we should do more of or work harder on (or even stop trying).
Read MoreIf you’re like me, you’re in Google Analytics every day! It’s an essential part of any online marketing campaign. Then someone introduces you to the URL Builder, and you realize that it could be even better!
Read MoreToday’s customers expect more. They want more personalization, more relevant content, and more engagement. They are savvier than ever before and are usually inundated with countless other brands vying for their attention and business. While email marketing has a good track record of driving traffic and sales, it takes very little for customers to become […]
Read MoreI just passed my Google Ads Search Certification for this year and am pretty disappointed.
Read MoreI spent August 2020 doing a little experiment on LinkedIn. I wanted to see if I could get more from my LinkedIn account.
Read MoreB2B marketers agree that content marketing is a vital part of their overall marketing strategy this year. In a recent survey from ON24, Market2Marketers, and Heinz Marketing, it was reported that 78 percent of the B2B marketers who were asked will use content to reach existing and potential customers.
Read MoreGoogle Discover is a feature where Google recommends articles based upon a user’s search history. You might see Google’s recommended articles when you visit google.com from a mobile device.
Read MoreNo.
Read MoreIt’s no secret that content is a crucial element of marketing strategy, and many B2B marketers found 2019 to be a successful year for their content marketing efforts. In a recent survey from the Content Marketing Institute (CMI), B2B content marketers were asked how they plan to keep that success going in the New Year. […]
Read MoreEmail is one of the most important and effective marketing channels for B2B and B2C businesses alike. However, many organizations continue to have challenges in achieving a healthy return on their email marketing investments. In fact, a recent study shows that 43% of the responding marketers don’t believe their email marketing effectiveness has changed at […]
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David Zimmerman has earned his Google Analytics Certification.
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