The Google Ads Certification Ain’t What it Used to Be

February 08, 2021 in Tips by David Zimmerman

I just passed my Google Ads Search Certification for this year and am pretty disappointed.

Why Your Business Needs a B2B Content Marketing Strategy

February 04, 2021 in Strategy by Jami Olive

All great marketing starts with a solid marketing strategy. Using content as a part of that strategy isn’t just a flash-in-the-pan tactic that’s bound to be over soon. Content marketing isn’t going anywhere, so B2B marketers must understand it and know how to use it.

Content Value is the Key to Surviving COVID-19 for B2B Marketing

December 18, 2020 in Strategy by Jami Olive

There is no doubt about it, the global COVID-19 pandemic has changed the way people do just about everything. How we work, interact with others, and do our shopping are just a few activities that are completely different now than they were last year. Despite all the challenges of 2020 though, many content marketers have […]

Get More Out of LinkedIn

October 06, 2020 in Tips by David Zimmerman

I spent August 2020 doing a little experiment on LinkedIn. I wanted to see if I could get more from my LinkedIn account.

Understanding B2B Marketing Attribution Challenges

August 04, 2020 in Strategy by Jami Olive

Measuring B2B marketing performance across platforms and channels is one of the biggest challenges that organizations are facing. In fact, in a recent study from Demand Gen Report, it was the most commonly cited obstacle holding organizations back from rating their ability to track and analyze marketing data as excellent. Almost half (47 percent) of […]

Using Account-Based Content as Part of B2B Marketing Strategy

June 23, 2020 in Tips by Jami Olive

B2B marketers agree that content marketing is a vital part of their overall marketing strategy this year. In a recent survey from ON24, Market2Marketers, and Heinz Marketing, it was reported that 78 percent of the B2B marketers who were asked will use content to reach existing and potential customers.

How Does Google Discover Report Traffic in Google Analytics?

June 10, 2020 in Tips by David Zimmerman

Google Discover is a feature where Google recommends articles based upon a user’s search history. You might see Google’s recommended articles when you visit google.com from a mobile device.

Does Posting to Your Google Business Listing Help Your SEO?

June 02, 2020 in Tips by David Zimmerman

No.

Is There a Solution For Bridging the Sales and Marketing Gap?

April 24, 2020 in Strategy by Jami Olive

It seems there’s been a gap between marketing and sales teams for as long as there have been marketing and sales teams. While there is an agreement that shared responsibility between the two is what’s needed to drive revenue at B2B companies, there is also a feeling that the two are not well-integrated within their […]

Are Digital Marketers Measuring KPIs or ROI?

January 08, 2020 in Strategy by Jami Olive

Digital marketers have their work cut out for them when it comes to calculating the return on investment (ROI) they are getting for the dollars they spend on marketing campaigns.

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