It’s time to move to GA4 (Updated July 2022)

March 22, 2022 in Tips by

If you use Google Analytics as much as I do, you’re being inundated with announcements about GA4- the latest version of Google Analytics. These announcements are encouraging people to migrate to GA4 as soon as possible. However, there’s a problem: GA4 is not ready for everyone to use. 

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Are B2B Website Registration Forms Effective for Marketing?

February 17, 2022 in Tips by

Registration, or sign-up forms, are found on many websites, especially those belonging to B2B organizations. The goal of these forms is to collect customer data that can be used for marketing efforts, generate leads, and ultimately acquire new customers. Businesses that do this effectively find that website registration forms are an effective tool in their […]

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Get more from your Google Ads with these Google Analytics reports

February 03, 2022 in Tips by

How can we get more from our Google Ads campaigns? Check these reports regularly to identify opportunities for growth and savings.

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Does low-quality content make a whole website look bad?

January 13, 2022 in Tips by

Recently John Mueller said that low-quality content can reflect poorly on a website’s overall credibility. What does this mean? Is it true?

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Why You Should Be Using Email Segmentation

December 29, 2021 in Tips by

Did you know that segmented email campaigns drive a 760% increase in revenue for businesses? And that personalization increases email open rates by 26%?

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The State of Personalized Email Marketing

November 30, 2021 in Strategy by

While digital marketers place much importance on social media these days, email is still a critical part of successful marketing strategies.

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Is your SEO campaign measuring the right thing?

October 27, 2021 in Strategy by

Later this month join me for a webinar about measuring your SEO efforts correctly.

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Creating an Intentional Relationship Between the CMO and CFO

October 07, 2021 in Strategy by

Today’s digital world has generated opportunities for marketing efforts that would have been unimaginable just a short time ago. Chief marketing officers (CMOs) can understand their customers, track customer engagement, and drive business growth better than they have ever been able to before. They are creating more value for customers by driving smarter acquisitions and […]

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Tracking and Analyzing B2B Marketing Performance for the C-Suite

August 09, 2021 in Tips by

Validating B2B marketing performance to upper management is crucial, yet only 15% of marketing executives who responded to a recent survey from Demand Gen Report rate their organizations’ ability to do so as excellent. In the survey, nearly 40% of the respondents said that measuring and analyzing marketing performance and impact at their organizations needed […]

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Who Is Reading Your B2B Content?

July 01, 2021 in Strategy by

The purpose of B2B content is to develop brand awareness, engage and educate your audience, and ultimately generate leads that turn into customers. However, many B2B marketers are not targeting the audience they should be, instead only targeting the C-Suite.

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