Blog

What Keyword Should I Choose?

When I worked at an agency, I forbade my team from using a bad word – keyword. When people think of the keyword, they get so laser-focused, they become obsessed and often miss out on big opportunities.

Is it “Good for SEO”?

Oftentimes, people will ask me, “David, is it good for SEO?” I don’t know how to answer that question because I don’t know what “good” is.

How Unique Does My Content Need to Be?

Content is one of the most useful tools marketers have to offer their clients. It can increase visibility when SEO is done right. It can engage website visitors and keep them coming back. Iit can strengthen credibility, potentially improving conversions.

Using Personalization and Content to Create Quality Leads

  Marketers are always looking for ways to improve the quality of their leads. One quality lead that results in conversion is far better than ten random ones that don’t. It’s the whole “a bird in the hand is worth two in the bush” thing. Marketers don’t want to waste precious time trying to nurture […]

How to Write Content for Boring Industries

What do you do when you have a business who needs good content for a really boring industry? If you’re writing for SEO, you have to write long content that’s totally unique and speaks the audience’s language. I get it- this seems impossible.

Good SEO Content is Evergreen

One of the requirements of good content for SEO is that it’s evergreen. I find that when my clients or companies I work with are tasked with producing a specific number of pieces of content for a particular amount of time (e.g., four blog posts a month, two blog posts a week, etc.), writer’s block […]

Why is ROI by Channel Important for B2B Marketers?

Last year, in a study that asked B2B marketers what their biggest challenge was in measuring the impact of their marketing efforts, nearly half of them said it was being able to measure impact across channels. What they wanted was a way to accurately measure the ROI across different marketing channels. It seems that this […]

Are You Measuring Your Website’s Success?

We know our business objective.  We know how our website will help us accomplish that business objective. How are we going to measure them? This is where we get the power of marketing through our website.

Does Your Website Help Your Business?

In order to get the most out of your website, you need to measure everything. Before you begin to measure everything, you need to determine your business objective. Step two is to ask, “How is your site going to accomplish these objectives?”