I love Google Analytics. It’s an essential part of my marketing toolkit. However, recent rulings in Europe suggest it is illegal to track Europeans with it- so we might have to abandon Google Analytics.
Read MoreSearch engine optimization is a critical part of the marketing strategy for any business. When it’s done right, your customers will find your business when they search for your services. If you aren’t an SEO expert yourself, you need to find a reputable, experienced expert to optimize your site for SEO. To do that, you […]
Read MoreIf you use Google Analytics as much as I do, you’re being inundated with announcements about GA4- the latest version of Google Analytics. These announcements are encouraging people to migrate to GA4 as soon as possible. However, there’s a problem: GA4 is not ready for everyone to use.
Read MoreRegistration, or sign-up forms, are found on many websites, especially those belonging to B2B organizations. The goal of these forms is to collect customer data that can be used for marketing efforts, generate leads, and ultimately acquire new customers. Businesses that do this effectively find that website registration forms are an effective tool in their […]
Read MoreHow can we get more from our Google Ads campaigns? Check these reports regularly to identify opportunities for growth and savings.
Read MoreRecently John Mueller said that low-quality content can reflect poorly on a website’s overall credibility. What does this mean? Is it true?
Read MoreDid you know that segmented email campaigns drive a 760% increase in revenue for businesses? And that personalization increases email open rates by 26%?
Read MoreWhile digital marketers place much importance on social media these days, email is still a critical part of successful marketing strategies.
Read MoreLater this month join me for a webinar about measuring your SEO efforts correctly.
Read MoreToday’s digital world has generated opportunities for marketing efforts that would have been unimaginable just a short time ago. Chief marketing officers (CMOs) can understand their customers, track customer engagement, and drive business growth better than they have ever been able to before. They are creating more value for customers by driving smarter acquisitions and […]
Read MoreReliable Acorn will help you create a custom digital marketing strategy that does just that.
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