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Did you know that C-level executives delegate the research portion of the buying process to other members of their team about 60 percent of the time? Yet, many B2B marketers create content that specifically targets C-suite executives. In a recent report from NetLine, it was determined that individual contributors are the individuals who download the […]
Read MoreAs we rely on screens more, our culture is becoming increasingly visual. As a result, modern web design is all about images. This is where web design can conflict with SEO—when we only have pictures and not text on a page. However, good web design and SEO practices are not a fundamental contradiction.
Read MoreContent creation is one of the most challenging parts of my job. Not creating it- that’s easy. The hard part is convincing clients of the importance of allowing me to create content for their site. Unfortunately, this is also the easiest way to win, as it has more customers and more revenue, and it’s almost […]
Read MoreEvery company has a list of leads who, at some point in the past, were interested and engaged with their company, but have since gone cold. Is it worth it to attempt to re-engage those leads and rekindle the relationship? In many cases, the answer is yes, and there’s a recent report that shows 65% […]
Read MoreA few years ago, Google “accidentally” released user-experience playbooks for several industries. These documents tell you the best ways to get more out of your website’s traffic. I think they can help your site bring more value, too.
Read MoreWouldn’t it be great if every customer you talked to knew exactly what they wanted and were ready to buy it right then and there? Unfortunately, that’s a rare event for most salespeople. Instead of customers immediately signing on the dotted line, there’s a process – a series of stages – that most customers go […]
Read MoreThis is the final part of a presentation I gave at WordCamp for WordPress Developers and SEO in Asheville. Even if you don’t use WordPress, I think you’ll find this useful. Here’s the video, if you’d like to watch it.
Read MoreThis is part of a presentation I gave for WordPress developers about SEO in Asheville- for WordCamp. Even if you don’t use WordPress, this might still help you. You can watch the video, too.
Read MoreThis is the third part of a WordPress SEO talk I gave in Asheville for WordCamp. The first defined SEO. The second talked about measuring SEO efforts. While this is specific to WordPress, I’m sure it will help you even if you don’t use this platform. If you don’t want to read this transcript, you […]
Read MoreThis is the second part of a presentation I did for WordPress developers about SEO at WordCamp Asheville. You can read the first part (which defines SEO) before you read this or watch the entire presentation yourself.
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