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Every company has a list of leads who, at some point in the past, were interested and engaged with their company, but have since gone cold. Is it worth it to attempt to re-engage those leads and rekindle the relationship? In many cases, the answer is yes, and there’s a recent report that shows 65% […]
Read MoreA few years ago, Google “accidentally” released user-experience playbooks for several industries. These documents tell you the best ways to get more out of your website’s traffic. I think they can help your site bring more value, too.
Read MoreWouldn’t it be great if every customer you talked to knew exactly what they wanted and were ready to buy it right then and there? Unfortunately, that’s a rare event for most salespeople. Instead of customers immediately signing on the dotted line, there’s a process – a series of stages – that most customers go […]
Read MoreThis is the final part of a presentation I gave at WordCamp for WordPress Developers and SEO in Asheville. Even if you don’t use WordPress, I think you’ll find this useful. Here’s the video, if you’d like to watch it.
Read MoreThis is part of a presentation I gave for WordPress developers about SEO in Asheville- for WordCamp. Even if you don’t use WordPress, this might still help you. You can watch the video, too.
Read MoreThis is the third part of a WordPress SEO talk I gave in Asheville for WordCamp. The first defined SEO. The second talked about measuring SEO efforts. While this is specific to WordPress, I’m sure it will help you even if you don’t use this platform. If you don’t want to read this transcript, you […]
Read MoreThis is the second part of a presentation I did for WordPress developers about SEO at WordCamp Asheville. You can read the first part (which defines SEO) before you read this or watch the entire presentation yourself.
Read MoreThis is a partial transcript of a presentation I gave about SEO for WordPress sites at WordCamp Asheville. Even if you’re not using a WordPress site, I think you’ll find this useful. I don’t like the title to my talk [Stop It Now! Things Well-Meaning WordPress Developers Do That Hurts SEO]. It’s so negative. I think […]
Read MoreIn this day and age, there is really no reason that marketers have to only rely on their gut to make marketing decisions as they might have in the past. Technology is advanced, and the collection of data is abundant. In fact, experts believe that by the year 2020, as much as 1.7 megabytes of […]
Read MoreIn a recent study from the Content Marketing Institute, it was determined that almost half of the content used by B2B marketers so far this year targeted customers in the early stage of the buyer’s journey. This is completely in alignment with the goals that were stated by respondents as to what they hope to […]
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