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People often ask me, “David, is it good for SEO?” I don’t know how to answer that question because I don’t know what “good” is.
Read MoreContent is one of the most valuable tools marketers offer their clients. When SEO is done right, it can increase visibility, engage website visitors, and keep them coming back. It can also strengthen credibility, potentially improving conversions.
Read MoreMarketers are always looking for ways to improve the quality of their leads. One quality lead that results in conversion is far better than ten random ones that don’t. It’s the whole “a bird in the hand is worth two in the bush” thing. Marketers don’t want to waste precious time trying to nurture […]
Read MoreWhat do you do when you have a business that needs good content for a really boring industry? If you’re writing for SEO, you have to write long content that’s totally unique and speaks the audience’s language. I get it—this seems impossible.
Read MoreOne of the requirements of good content for SEO is that it’s evergreen. I find that when my clients or companies I work with are tasked with producing a specific number of pieces of content for a particular amount of time (e.g., four blog posts a month, two blog posts a week, etc.), writer’s block […]
Read MoreLast year, in a study that asked B2B marketers what their biggest challenge was in measuring the impact of their marketing efforts, nearly half of them said it was being able to measure impact across channels. What they wanted was a way to accurately measure the ROI across different marketing channels. It seems that this […]
Read MoreWe know our business objective. We know how our website will help us accomplish that business objective. How are we going to measure them? This is where we get the power of marketing through our website.
Read MoreTo get the most out of your website, you need to measure everything. Before measuring everything, you need to determine your business objective. Step two is to ask, “How is your site going to accomplish these objectives?”
Read MoreI’ve been in internet marketing, especially search marketing, for about 11 years. Four years ago, I went out independently and started my own thing. And I tell you, over all this time, I’ve learned that the most important thing anybody can do when using their website to promote their business is to measure everything.
Read MoreNow that we can establish our business objective, see how our website will accomplish it, and set up the tracking to measure it, we can know how to evaluate our website’s success.
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David Zimmerman has earned his Google Analytics Certification.
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