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What do you do when you have a business that needs good content for a really boring industry? If you’re writing for SEO, you have to write long content that’s totally unique and speaks the audience’s language. I get it—this seems impossible.
Read MoreOne of the requirements of good content for SEO is that it’s evergreen. I find that when my clients or companies I work with are tasked with producing a specific number of pieces of content for a particular amount of time (e.g., four blog posts a month, two blog posts a week, etc.), writer’s block […]
Read MoreLast year, in a study that asked B2B marketers what their biggest challenge was in measuring the impact of their marketing efforts, nearly half of them said it was being able to measure impact across channels. What they wanted was a way to accurately measure the ROI across different marketing channels. It seems that this […]
Read MoreWe know our business objective. We know how our website will help us accomplish that business objective. How are we going to measure them? This is where we get the power of marketing through our website.
Read MoreTo get the most out of your website, you need to measure everything. Before measuring everything, you need to determine your business objective. Step two is to ask, “How is your site going to accomplish these objectives?”
Read MoreI’ve been in internet marketing, especially search marketing, for about 11 years. Four years ago, I went out independently and started my own thing. And I tell you, over all this time, I’ve learned that the most important thing anybody can do when using their website to promote their business is to measure everything.
Read MoreNow that we can establish our business objective, see how our website will accomplish it, and set up the tracking to measure it, we can know how to evaluate our website’s success.
Read MoreDid you know that C-level executives delegate the research portion of the buying process to other members of their team about 60 percent of the time? Yet, many B2B marketers create content that specifically targets C-suite executives. In a recent report from NetLine, it was determined that individual contributors are the individuals who download the […]
Read MoreAs we rely on screens more, our culture is becoming increasingly visual. As a result, modern web design is all about images. This is where web design can conflict with SEO—when we only have pictures and not text on a page. However, good web design and SEO practices are not a fundamental contradiction.
Read MoreContent creation is one of the most challenging parts of my job. Not creating it- that’s easy. The hard part is convincing clients of the importance of allowing me to create content for their site. Unfortunately, this is also the easiest way to win, as it has more customers and more revenue, and it’s almost […]
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