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When done right, digital marketing is worth it for most businesses today. It allows companies to reach larger, more targeted audiences, often more cost-effectively than traditional advertising methods. However, simply launching a digital marketing campaign does not guarantee success. The true value of digital marketing lies in how well businesses can measure and track their […]
Read MoreDigital marketing is a critical part of any successful business strategy, offering unparalleled opportunities to reach and engage with your potential customers. From search engine optimization to harnessing the power of social media, understanding the importance of digital marketing is crucial for your business. But you don’t have to take our word for it – […]
Read MoreOver the past decade, digital marketing has rapidly evolved, overtaking traditional channels like print, TV, and radio. Whether you run a large corporation or a small start-up, you can’t ignore the power of engaging with your audience online. As we move forward, it’s clear that digital marketing is not just a trend—it’s the future of […]
Read MoreWhether you’re just starting a business or running an established company, digital marketing offers powerful tools to help you reach your target audience, increase brand awareness, and improve sales. However, it can feel overwhelming if you’re new to digital marketing. Fortunately, there are some steps you can take to start digital marketing for your business […]
Read MoreAs a business owner, you likely know that the Internet plays a huge role in daily life. In fact, 90% of U.S. adults are online daily, and 41% are online “almost constantly.” This underscores the importance of having a solid digital presence. With the right digital marketing approach, your company can build its brand, create […]
Read MoreDigital marketing uses online channels and strategies to attract and engage with customers, promote products or services, and drive business growth. Unlike traditional marketing, which relies on offline methods like print ads or TV commercials, digital marketing focuses on reaching potential customers through the internet and digital devices. What Are the Components of Digital Marketing? […]
Read MorePay-per-click (PPC) advertising is vital to digital marketing, yet many businesses lack the in-house expertise to manage it effectively. If you’re considering outsourcing your PPC campaigns, asking prospective marketers the right questions is crucial to ensure you find the best experts for the job. The answers you receive will help you make a confident, informed […]
Read MoreWithin the world of SEM, there is a big debate: Do you use the same page for your PPC campaign as you do for your SEO campaign? While I don’t think I can solve that debate to a conclusive end, I want to point out that SEO and PPC work together in several ways. When […]
Read MoreHave you ever been curious about why some businesses flourish online while others struggle to gain traction? Many of the thriving businesses’ success is directly related to how they handle digital marketing. In a time when a solid digital footprint is critical for gaining market relevance, more and more businesses are seeking the expertise of […]
Read MoreGoogle now provides a ChatGPT-like answer to people’s queries, pushing the blue search links further down the page. In some cases, people won’t need to click the organic (or even paid) search links to get the answer for which they search. AI Mode is going to change SEO as we know it. UPDATE: I wrote […]
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David Zimmerman participated in the Management Development Program by the Harvard Business Club of Charlotte in 2018.
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