Internet Marketing Blog by Reliable Acorn

The Principles of Link Building

September 22, 2016 in Strategy by David Zimmerman

Link building is essential to a successful SEO campaign. No mater how you build links, please remember these principles.

Link Building Will Always Be Part of Google’s Algorithm

September 14, 2016 in Strategy by David Zimmerman

If you understand the history of Google, you know that link building will always be a part of their algorithm.

Why Everyone Should Start a Small Microsoft Ads Campaign

August 17, 2016 in Tips by David Zimmerman

Bing? Really? Everyone knows that Bing has a fraction of Google’s users. Why would you want to spend money to advertise on their network?

How to Build Internal Links (with Screaming Frog)

July 21, 2016 in Tips by David Zimmerman

One of the most powerful, but underrated, tactics in SEO are internal links. Build some internal links to an important landing page on your website to improve it’s ability to be found on Google. Updated October 2020.

How Should I Market My Company Online?

July 18, 2016 in Strategy by David Zimmerman

Marketing is effective online, but not every online marketing channel is right for everyone.

Combine Marketing Channels for Greater Efficiency

July 15, 2016 in Strategy by David Zimmerman

Some online marketing channels work well together. When you combine your efforts, you’ll get a little more out of each. Time and money are always limited. Combine your efforts to build some efficiency in your marketing efforts.

Simple and Quick Keyword Research

July 11, 2016 in Tips by David Zimmerman

Keyword research is fundamental to any search marketing campaign. You should not put your time and money into a search campaign if nobody’s looking for you.

9 Ways to Get More from Your Copywriters

June 28, 2016 in Tips by David Zimmerman

It can be challenging to trust third-party copywriters to write for your company. Here are nine things you can give a copywriter to ensure better content.

Why your company should be on Facebook

June 27, 2016 in Strategy by David Zimmerman

I’ll admit that I’m late to the game here. I’ve never been an early adopter because I’m cynical. Now, I’m finally giving in. Your company should have its own Facebook page.

Get more out of your marketing with retargeting

May 26, 2016 in Tips by David Zimmerman

If you do One Thing this month to improve your online marketing efforts, set up a retargeting pixel on your site. Retargeting is one of those marketing efforts that can help almost everyone. If it were my choice, all my clients would use retargeting to increase their leads and decrease their cost per acquisition.

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