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One of the most powerful, but underrated, tactics in SEO are internal links. Build some internal links to an important landing page on your website to improve it’s ability to be found on Google. Updated October 2020.
Read MoreMarketing is effective online, but not every online marketing channel is right for everyone.
Read MoreSome online marketing channels work well together. When you combine your efforts, you’ll get a little more out of each. Time and money are always limited. Combine your efforts to build some efficiency in your marketing efforts.
Read MoreKeyword research is fundamental to any search marketing campaign. You should not put your time and money into a search campaign if nobody’s looking for you.
Read MoreIt can be challenging to trust third-party copywriters to write for your company. Here are nine things you can give a copywriter to ensure better content.
Read MoreI’ll admit that I’m late to the game here. I’ve never been an early adopter because I’m cynical. Now, I’m finally giving in. Your company should have its own Facebook page.
Read MoreIf you do One Thing this month to improve your online marketing efforts, set up a retargeting pixel on your site. Retargeting is one of those marketing efforts that can help almost everyone. If it were my choice, all my clients would use retargeting to increase their leads and decrease their cost per acquisition.
Read MoreEver since Google suggested websites move to HTTPS, many businesses have made the migration. Along the way, many of them have made mistakes. Some of these mistakes come from misunderstanding what this really does for you.
Read MoreI recently decided to become a Yext partner to better help my clients with brick-and-mortar locations. Yext is the most efficient and effective way to manage local listings across the web.
Read MoreWhen I’m not on the internet, I’m in my kitchen. I love cooking because I love eating. As an aspiring chef, I’ve learned that food not only has to taste good but also has to look good. The same is true for your website’s content.
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