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This is a partial transcript of a presentation I gave about SEO for WordPress sites at WordCamp Asheville. Even if you’re not using a WordPress site, I think you’ll find this useful. I don’t like the title to my talk [Stop It Now! Things Well-Meaning WordPress Developers Do That Hurts SEO]. It’s so negative. I think […]
Read MoreIn this day and age, there is really no reason that marketers have to only rely on their gut to make marketing decisions as they might have in the past. Technology is advanced, and the collection of data is abundant. In fact, experts believe that by the year 2020, as much as 1.7 megabytes of […]
Read MoreIn a recent study from the Content Marketing Institute, it was determined that almost half of the content used by B2B marketers so far this year targeted customers in the early stage of the buyer’s journey. This is completely in alignment with the goals that were stated by respondents as to what they hope to […]
Read MoreIt seems that B2B marketers are still struggling to engage targeted prospects. That’s reported to be the biggest challenge in generating new leads, just as it was last year. According to the 2019 B2B Marketing Outlook Survey from Chief Marketers’ website, 57 percent of marketers who responded said that when it comes to lead generation, […]
Read MoreA few months ago, at a conference, I was introduced to Hotjar. This is a service that allows you to watch people interact with your website (among many other features). When I got home, I installed it right away.
Read MoreIt takes a lot of effort to maintain- let alone market- a website. That means some things get overlooked. Here’s a list of things you should check on your site now and then. Are your visitors encountering broken pages? Even the best maintained website contains broken links. When a visitor ends up on a lost […]
Read MoreI’ve noticed an increasing trend recently: people looking for services that are nearby. Is this something your company should consider? If so, how can you be found by people looking for services near you?
Read MoreAn important part of online marketing, especially SEO, is what other websites say about your business. According to Google’s manual reviewer guidelines, a quality website is one owned by a respectable company. What makes a company respectable? What other people say about that company.
Read MoreWhether you are experienced or a novice, building a new website can be a challenge. There’s a lot of things to keep in mind. It’s easy to overlook something. Even if you have a trusted web designer or developer, even the best can miss things. It is even harder if you’re worried about your SEO […]
Read MoreIf I had to predict the future of SEO, I’d suggest that it lies in voice search. If you want to promote your company in the future, you need to pay attention to this!
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David Zimmerman participated in the Management Development Program by the Harvard Business Club of Charlotte in 2018.
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