How Unique Does My Content Need to Be?

September 25, 2019 in Tips by

Content is one of the most useful tools marketers have to offer their clients. It can increase visibility when SEO is done right. It can engage website visitors and keep them coming back. Iit can strengthen credibility, potentially improving conversions.

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Using Personalization and Content to Create Quality Leads

September 23, 2019 in Tips by

  Marketers are always looking for ways to improve the quality of their leads. One quality lead that results in conversion is far better than ten random ones that don’t. It’s the whole “a bird in the hand is worth two in the bush” thing. Marketers don’t want to waste precious time trying to nurture […]

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How to Write Content for Boring Industries

September 18, 2019 in Tips by

What do you do when you have a business who needs good content for a really boring industry? If you’re writing for SEO, you have to write long content that’s totally unique and speaks the audience’s language. I get it- this seems impossible.

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Good SEO Content is Evergreen

September 11, 2019 in Tips by

One of the requirements of good content for SEO is that it’s evergreen. I find that when my clients or companies I work with are tasked with producing a specific number of pieces of content for a particular amount of time (e.g., four blog posts a month, two blog posts a week, etc.), writer’s block […]

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Why is ROI by Channel Important for B2B Marketers?

August 01, 2019 in Tips by

Last year, in a study that asked B2B marketers what their biggest challenge was in measuring the impact of their marketing efforts, nearly half of them said it was being able to measure impact across channels. What they wanted was a way to accurately measure the ROI across different marketing channels. It seems that this […]

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SEO for Google Images

May 28, 2019 in Tips by

As we rely on screens more, our culture is becoming more and more visual. As a result, modern web design is all about images. This is where web design can come into conflict with SEO- when we only have pictures and not text on a page. However, there isn’t a real contradiction between good web […]

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Why Someone Else Should Write Your Website’s Content

March 20, 2019 in Tips by

In my 10+ years of experience working in internet marketing, content creation is one of the hardest parts of my job. Not creating it- that’s easy. The hard part is convincing clients on the importance of allowing me to create the content for their site. Unfortunately, this is also the easiest way to win, as […]

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Google’s UX Playbooks (TL;DR Editions)

February 25, 2019 in Tips by

Recently Google “accidentally” released user-experience playbooks for several industries. These documents tell you the best ways to get more out of your website’s traffic. I think they can help your site bring more value, too.

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What WordPress Developers Need to Know About Links and SEO

January 21, 2019 in Tips by

This is the final part of a presentation I gave at WordCamp for WordPress Developers and SEO in Asheville. Even if you don’t use WordPress, I think you’ll find this useful. Here’s the video, if you’d like to watch it. So, when it comes to SEO, we’ve talked about measuring it. Then we asked if […]

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Harvard Business Club of Charlotte MDP

David Zimmerman participated in the Management Development Program by the Harvard Business Club of Charlotte in 2018.

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