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I’ve been advising people not to publish AI-generated content on their websites for a while now. Then, Ahrefs published a study suggesting that AI content is okay. Is it? I’m still not wholly convinced. Here’s why I’m resistant.
Read MoreIn digital marketing, your success depends on how well you can align your website with your audience’s needs. That’s where web analytics and search engine optimization (SEO) come together. Web analytics gives you the data and insights you need to refine your SEO strategy and achieve results that matter. By tapping into analytics, you can […]
Read MoreIn search engine optimization (SEO), establishing your website as a trustworthy source of information is crucial for success. One of the most effective ways to achieve this is by building topical authority. This concept goes beyond simply targeting keywords—it involves creating a comprehensive, in-depth understanding of a subject that demonstrates expertise, trustworthiness, and relevance to […]
Read MoreSearch Engine Optimization (SEO) is an ever-changing field in which the goal is to create a website that aligns with the needs of your audience. Search intent is central to this goal – the purpose behind a user’s query. Understanding and optimizing for search intent isn’t just a technical practice but an essential strategy that […]
Read MoreIf you want to start doing SEO or are already doing it, you may consider outsourcing your digital marketing to an SEO company. An SEO consultant can help your business improve online visibility, boost organic traffic, and generate leads. However, with SEO being a long-term investment, you want to ensure your SEO company works effectively. […]
Read MoreWhen done right, digital marketing is worth it for most businesses today. It allows companies to reach larger, more targeted audiences, often more cost-effectively than traditional advertising methods. However, simply launching a digital marketing campaign does not guarantee success. The true value of digital marketing lies in how well businesses can measure and track their […]
Read MoreDigital marketing is a critical part of any successful business strategy, offering unparalleled opportunities to reach and engage with your potential customers. From search engine optimization to harnessing the power of social media, understanding the importance of digital marketing is crucial for your business. But you don’t have to take our word for it – […]
Read MoreOver the past decade, digital marketing has rapidly evolved, overtaking traditional channels like print, TV, and radio. Whether you run a large corporation or a small start-up, you can’t ignore the power of engaging with your audience online. As we move forward, it’s clear that digital marketing is not just a trend—it’s the future of […]
Read MoreWhether you’re just starting a business or running an established company, digital marketing offers powerful tools to help you reach your target audience, increase brand awareness, and improve sales. However, it can feel overwhelming if you’re new to digital marketing. Fortunately, there are some steps you can take to start digital marketing for your business […]
Read MoreAs a business owner, you likely know that the Internet plays a huge role in daily life. In fact, 90% of U.S. adults are online daily, and 41% are online “almost constantly.” This underscores the importance of having a solid digital presence. With the right digital marketing approach, your company can build its brand, create […]
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David Zimmerman completed Simo Ahava’s Server-Side Tagging in Google Tag Manager course.
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