Content marketing involves using various formats, such as blog posts, videos, social media posts, infographics, podcasts, guides, webinars, etc., to provide value and relevance to viewers by addressing their needs, answering their questions, or offering informative and entertaining insights. But what does it do for your B2B business?
According to the latest B2B content marketing report from the Content Marketing Institute and MarketingProfs, it’s helped marketers achieve several goals in the last 12 months. This year, more than half of the respondents (58%) reported that their companies used content marketing successfully over the past year to generate sales and revenue. That is a significant increase over last year when only 42% of the respondents said the same.
While increasing sales is the name of the game, there are other advantages related to content marketing that are also helping an increasing portion of B2B marketers achieve their goals.
A good content marketing strategy is one of the most powerful marketing tools used by B2B marketers today. In fact, the 2023 Content Marketing for Demand Generation Survey from the Content Marketing Institute reports that marketers ranked content marketing as the most significant driver in demand generation. It was ranked in the top spot at 83%, with second place (organic SEO) at a much lower 67%.
Why do marketers rely so much on content marketing? Here are some of the biggest reasons.
Producing valuable and relevant content will help your SEO efforts by improving your search engine visibility. Google prioritizes websites that offer helpful and informative content and will serve up those sites before others. A well-optimized content marketing strategy can lead to higher organic search rankings and increased organic traffic to the website.
To make sales, potential buyers need to know that your brand exists. Creating unique and engaging content experiences for potential customers is a great way to gain brand awareness. Blog and social media posts allow you to promote your business’s offerings and increase brand exposure organically. Doing so generates more qualified traffic, leads, and sales.
Compelling content can entice potential customers, encouraging them to provide contact information in exchange for white papers, eBooks, webinars, or other valuable resources. This allows you to nurture these leads through email marketing or other follow-up methods and convert them into sales.
When potential customers have a good experience with your content, they will likely stay interested and engage with you and your website. With unique, creative, and consistent content, you can ensure your visitors will interact with your brand. Some of the most influential and engaging types of content include:
Providing useful information in your content about the value and benefits your product or service offers is an easy way to educate your customers. Within your content, you can address common questions, offer insights, and provide how-to guides or tutorials to help position your business as an authority in your industry and encourage more sales.
Providing customers with helpful and authoritative content is one of the best ways to establish trust with your viewers. When you deliver valuable information through various types of content, you can share what your brand is about and how your solutions work for customers. The more value viewers get from your content, the more they will trust your brand. When content leads to trust, trust will drive sales.
People love compelling content. Good content is engaging, and it enriches viewers’ experiences with a brand when they get value from it. Choosing to offer quality content for your site visitors increases your chances of retaining them, eventually turning them into paying customers.
If you want to see the benefits of an effective content marketing strategy but the prospect of coming up with a strategy on your own is overwhelming, the experts at Reliable Acorn can help. We are experienced, reliable, and effective at internet marketing, including content creation. Let us take some of your tasks off your plate so you can better use your time. Contact us today to schedule a meeting with our marketing consultant.
Reliable Acorn will help you create a custom digital marketing strategy that does just that.Ready to Talk?