How Can Web Analytics Help Improve SEO?

February 13, 2025 in Tips by

In digital marketing, your success depends on how well you can align your website with your audience’s needs. That’s where web analytics and search engine optimization (SEO) come together. Web analytics gives you the data and insights you need to refine your SEO strategy and achieve results that matter. By tapping into analytics, you can […]

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What Is Topical Authority in SEO?

February 06, 2025 in Tips by

In search engine optimization (SEO), establishing your website as a trustworthy source of information is crucial for success. One of the most effective ways to achieve this is by building topical authority. This concept goes beyond simply targeting keywords—it involves creating a comprehensive, in-depth understanding of a subject that demonstrates expertise, trustworthiness, and relevance to […]

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Why Is Search Intent Important in SEO?

January 30, 2025 in Tips by

Search Engine Optimization (SEO) is an ever-changing field in which the goal is to create a website that aligns with the needs of your audience. Search intent is central to this goal – the purpose behind a user’s query. Understanding and optimizing for search intent isn’t just a technical practice but an essential strategy that […]

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How Do I Know if My SEO Company is Doing a Good Job?

November 11, 2024 in Tips by

If you want to start doing SEO or are already doing it, you may consider outsourcing your digital marketing to an SEO company. An SEO consultant can help your business improve online visibility, boost organic traffic, and generate leads. However, with SEO being a long-term investment, you want to ensure your SEO company works effectively. […]

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How Effective is Pay-Per-Click Advertising?

November 01, 2024 in Strategy by

Pay-per-click (PPC) advertising is all around you—whether searching on Google or scrolling through social media, PPC ads are ever-present. With PPC advertising, you only pay when a user clicks on your ad, making it a strategic, cost-effective way to reach your ideal audience on platforms like Google. Why is PPC so popular? When done well, […]

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Questions to Ask Your Next PPC Management Agency

July 23, 2024 in Strategy by

Pay-per-click (PPC) advertising is vital to digital marketing, yet many businesses lack the in-house expertise to manage it effectively. If you’re considering outsourcing your PPC campaigns, asking prospective marketers the right questions is crucial to ensure you find the best experts for the job. The answers you receive will help you make a confident, informed […]

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Using the Same Page for PPC and SEO Campaigns

July 18, 2024 in Tips by

Within the world of SEM, there is a big debate: Do you use the same page for your PPC campaign as you do for your SEO campaign? While I don’t think I can solve that debate to a conclusive end, I want to point out that SEO and PPC work together in several ways.  When […]

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How Can Marketers Work Closer With the C-Suite to Grow Business?

December 08, 2023 in Strategy by

According to The State of the Marketing Operations Professional 2023 report from MarketingOps in partnership with Uptempo and Clearbit, marketers and their teams are starting to work more closely with the C-level executives at their organizations. They are becoming more involved in the planning and budget management process with company leadership as well as Revenue […]

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Why Does Your B2B Business Need Content Marketing?

November 08, 2023 in Strategy by

Content marketing involves using various formats, such as blog posts, videos, social media posts, infographics, podcasts, guides, webinars, etc., to provide value and relevance to viewers by addressing their needs, answering their questions, or offering informative and entertaining insights. But what does it do for your B2B business?

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Using Intent Data to Identify and Target the Right B2B Audience

September 11, 2023 in Tips by

In the ever-changing world of B2B marketing, businesses must look for ways to stay ahead of their competitors, which can be challenging. B2B customers are also evolving, becoming more advanced, spending more time researching before buying products and services, and increasingly responding to marketing campaigns that are personalized to their preferences.

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