Local Listings as a Mobile Strategy

Local Listings as a Mobile Strategy

You must have a mobile-friendly website. The fact is, more people are searching for your business from their phone than from a desktop. This isn’t just for brick-and-mortar, B2C businesses either. More and more B2B searchers are using their phones along the way to purchase. What are you going to do about it?

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Is Yext a Valid Link Building Strategy?

I’ve been using Yext for a few years now- to help manage my clients’ local listings. Why? First of all, Yext helps me manage my clients’ local listings in a scalable way. Second of all it built some links to them. Links are important but do these links help my clients’ SEO efforts? Is Yext […]

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Excel Formula: Avg Monthly Searches from Groupings in AdWords Keyword Planner

A while ago Google stopped providing an estimate of search volume for each keyword. Now, for free or smaller customers, they are providing a range of search volumes. I don’t know about you, but this is throwing off my entire keyword research process. I need the number of estimated searches, to pick the best keyword.

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The Principles of Link Building

Link building is essential to a successful SEO campaign. No mater how you build links, please remember these principles.  

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Link Building Will Always Be Part of Google’s Algorithm

If you understand the history of Google, you know that link building will always be a part of their algorithm.

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Why Everyone Should Start a Small Microsoft Ads Campaign

Bing? Really? Everyone knows that Bing has a fraction of Google’s users. Why would you want to spend money to advertise on their network?

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How to Build Internal Links (with Screaming Frog)

One of the most powerful, but underrated, tactics in SEO are internal links. Build some internal links to an important landing page on your website to improve it’s ability to be found on Google. Updated October 2020.

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How Should I Market My Company Online?

Marketing is effective online, but not every online marketing channel is right for everyone.

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Combine Marketing Channels for Greater Efficiency

Some online marketing channels work well together. When you combine your efforts, you’ll get a little more out of each. Time and money are always limited. Combine your efforts to build some efficiency in your marketing efforts.

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Simple and Quick Keyword Research

Keyword research is fundamental to any search marketing campaign. You should not put your time and money into a search campaign if nobody’s looking for you. 

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