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We know our business objective. We know how our website will help us accomplish that business objective. How are we going to measure them? This is where we get the power of marketing through our website.
Read MoreIn order to get the most out of your website, you need to measure everything. Before you begin to measure everything, you need to determine your business objective. Step two is to ask, “How is your site going to accomplish these objectives?”
Read MoreI’ve been in internet marketing, especially search marketing, for about 11 years now. Four years ago, I went out on my own, started my own thing. And I tell you, over all this time, I’ve learned that the most important thing anybody can do when using their website to promote their business is to measure […]
Read MoreNow that we’re able to establish our business objective, see how our website will accomplish it, and set up the tracking to measure it, now we can know how to evaluate our website’s success.
Read MoreAs we rely on screens more, our culture is becoming more and more visual. As a result, modern web design is all about images. This is where web design can come into conflict with SEO- when we only have pictures and not text on a page. However, there isn’t a real contradiction between good web […]
Read MoreIn my 10+ years of experience working in internet marketing, content creation is one of the hardest parts of my job. Not creating it- that’s easy. The hard part is convincing clients on the importance of allowing me to create the content for their site. Unfortunately, this is also the easiest way to win, as […]
Read MoreRecently Google “accidentally” released user-experience playbooks for several industries. These documents tell you the best ways to get more out of your website’s traffic. I think they can help your site bring more value, too.
Read MoreThis is the final part of a presentation I gave at WordCamp for WordPress Developers and SEO in Asheville. Even if you don’t use WordPress, I think you’ll find this useful. Here’s the video, if you’d like to watch it. So, when it comes to SEO, we’ve talked about measuring it. Then we asked if […]
Read MoreThis is part of a presentation I gave for WordPress developers about SEO in Asheville- for WordCamp. Even if you don’t use WordPress, this might still help you. You can watch the video, too. SEO is about measuring, crawling and indexing a site. It’s also about content. Now, I could talk for many hours about […]
Read MoreYou might have heard David speak at WordCamp Birmingham (AL) in 2018.
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