How Unique Does My Content Need to Be?

September 25, 2019 in Tips by

Content is one of the most useful tools marketers have to offer their clients. It can increase visibility when SEO is done right. It can engage website visitors and keep them coming back. Iit can strengthen credibility, potentially improving conversions.

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How to Write Content for Boring Industries

September 18, 2019 in Tips by

What do you do when you have a business who needs good content for a really boring industry? If you’re writing for SEO, you have to write long content that’s totally unique and speaks the audience’s language. I get it- this seems impossible.

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Good SEO Content is Evergreen

September 11, 2019 in Tips by

One of the requirements of good content for SEO is that it’s evergreen. I find that when my clients or companies I work with are tasked with producing a specific number of pieces of content for a particular amount of time (e.g., four blog posts a month, two blog posts a week, etc.), writer’s block […]

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Are You Measuring Your Website’s Success?

July 22, 2019 in Strategy by

We know our business objective.  We know how our website will help us accomplish that business objective. How are we going to measure them? This is where we get the power of marketing through our website.

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Does Your Website Help Your Business?

July 22, 2019 in Strategy by

In order to get the most out of your website, you need to measure everything. Before you begin to measure everything, you need to determine your business objective. Step two is to ask, “How is your site going to accomplish these objectives?”

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Get the Most from Your Website: Measure Everything

July 22, 2019 in Strategy by

I’ve been in internet marketing, especially search marketing, for about 11 years now. Four years ago, I went out on my own, started my own thing. And I tell you, over all this time, I’ve learned that the most important thing anybody can do when using their website to promote their business is to measure […]

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Evaluate Your Website’s Success with Data Segmentation

July 22, 2019 in Strategy by

Now that we’re able to establish our business objective, see how our website will accomplish it, and set up the tracking to measure it, now we can know how to evaluate our website’s success.

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SEO for Google Images

May 28, 2019 in Tips by

As we rely on screens more, our culture is becoming more and more visual. As a result, modern web design is all about images. This is where web design can come into conflict with SEO- when we only have pictures and not text on a page. However, there isn’t a real contradiction between good web […]

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Why Someone Else Should Write Your Website’s Content

March 20, 2019 in Tips by

In my 10+ years of experience working in internet marketing, content creation is one of the hardest parts of my job. Not creating it- that’s easy. The hard part is convincing clients on the importance of allowing me to create the content for their site. Unfortunately, this is also the easiest way to win, as […]

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