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SEO is dead. That’s the message dominating online discussions today. Blog posts serve up obituaries, while Facebook and LinkedIn feeds mourn their supposed demise.
Read MoreClient: I noticed that visits are down but sales are up. Should I be concerned? Me: No- you should be overjoyed!
Read MoreHow do you hold your marketing team accountable for their efforts? How you hold your marketing team accountable determines company results. Setting the wrong goals risks making your marketing seem ineffective, even if the work is strong.
Read MoreSometimes, companies believe there’s an advantage in hiring a marketer who has experience in their field. There are a couple of problems with this strategy.
Read MoreAs you consider hiring a marketing consultant to help you reach your customers, it’s essential to ensure they understand the nuances of marketing for different audiences. If you’re audience is other businesses, your marketing tactics will be very different than someone trying to reach consumers.
Read MoreI’ve been advising people not to publish AI-generated content on their websites for a while now. Then, Ahrefs published a study suggesting that AI content is okay. Is it? I’m still not wholly convinced. Here’s why I’m resistant.
Read MoreI tell all my clients, “We can try anything you want, but we’re going to measure it!” This philosophy has led to some surprising victories and some surprising defeats. It also tells us where to spend money so we can be most effective with our marketing dollars.
Read MoreHow long will it take for your SEO campaign to see results? Is SEO the best way to market your company? These are a couple of questions whose answers should consider the competitive nature of your industry.
Read MoreThe best way to describe Reliable Acorn is as a “Fractional Chief Marketing Officer.” What is this and how will it help your company grow?
Read MoreDigital marketing is a necessity if you want your business to grow and succeed in the modern marketplace. Yet, many companies fall into the trap of only starting their marketing efforts when they desperately need a boost in sales or brand visibility. The reality is that good marketing is a long-term endeavor, one that requires […]
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