How to Solve Lead-Quality Problems

December 16, 2015 in Strategy by

Have you ever had a hard time seeing the value of your marketing efforts? Have you ever found yourself in a debate about lead quality between sales and marketing? These are common problems for many businesses.

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Invest in the Long Tail- It Will Pay Off!

December 10, 2015 in Strategy by

Client: I noticed that visits are down but sales are up. Should I be concerned? Me: No- you should be overjoyed!

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Enhance your SERPs with Breadcrumb Markup

October 27, 2015 in Tips by

Just because your website ranks in Google doesn’t guarantee you’ll get any traffic. One way you can help is to stand out from the other pages in the search results.

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How to grow your email list

October 05, 2015 in Tips by

If you only had time do to One Thing for your marketing efforts, this month, you should build your email list. If you don’t believe me, you might take Adam Holden-Bache‘s word for it. Here’s a brief interview I did with him about why and how a business could build their email list. 

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What do others say about your business?

September 16, 2015 in Tips by

If you do One Thing to grow your online marketing efforts this month, you should track what others say about your business.

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Answer Your Customers’ Question

August 12, 2015 in Tips by

If you do One Thing to market your business this month, answer a question on your website.

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Improve Your Page Load Speeds

July 14, 2015 in Tips by

If you do One Thing this month to improve your website’s ability to produce leads, make it your website’s page loading speeds.

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Track Offline Marketing ROI Using Google Analytics

May 11, 2015 in Tips by

Are you getting any ROI from your offline marketing efforts, or are you making business decisions based on how you feel about a campaign’s success? There is a better way to measure marketing efforts. Let me show you how.

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Measure Your Marketing ROI: One Simple Method

May 06, 2015 in Tips by

How much are you spending on your marketing efforts? Is it generating more revenue than you are paying?

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Find Good Guest Blogging Opportunities

April 13, 2015 in Tips by

Are there any good guest blogging opportunities available these days, or are they all low-quality spam? They still exist—let me tell you how I find them.

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