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You can’t automate a social media campaign. An effective social media campaign will have sincere, authentic and personal interactions. You just can’t automate this. I feel like I have to start with this disclaimer.
Read MoreGoogle’s Manual Search Quality Guidelines document tells their manual review team how to determine the quality of a website. You can think of this as what Google would like their algorithm to become. If you’re doing SEO, you need to pay attention to these guidelines.
Read MoreWhen someone looks for your company, what do they find? Does it make you look good? Does it make people want to work with you?
Read MoreThere’s a lot of ranking factors behind Google’s organic search algorithm. Hundreds of ranking factors, as a matter of fact. With all these things to consider, it’s easy to get overwhelmed by an SEO campaign. Don’t be.
Read MoreWhen it comes to marketing tactics, it’s easy to get caught in the details. If you focused on one, big project what would improve your marketing efforts the most? Here are some suggestions.
Read MoreA couple weeks ago, Google announced that they will start using two algorithms. One will check mobile websites. The other will check desktop sites. Are you prepared for this change?
Read MoreWhenever I coach a client about writing SEO content for their website, I’m hesitant to mention a “keyword”. It seems, when I do, they over-use that phrase.
Read MoreYou must have a mobile-friendly website. The fact is, more people are searching for your business from their phone than from a desktop. This isn’t just for brick-and-mortar, B2C businesses either. More and more B2B searchers are using their phones along the way to purchase. What are you going to do about it?
Read MoreI’ve been using Yext for a few years now- to help manage my clients’ local listings. Why? First of all, Yext helps me manage my clients’ local listings in a scalable way. Second of all it built some links to them. Links are important but do these links help my clients’ SEO efforts? Is Yext […]
Read MoreA while ago Google stopped providing an estimate of search volume for each keyword. Now, for free or smaller customers, they are providing a range of search volumes. I don’t know about you, but this is throwing off my entire keyword research process. I need the number of estimated searches, to pick the best keyword.
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