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There’s a lot of ranking factors behind Google’s organic search algorithm. Hundreds of ranking factors, as a matter of fact. With all these things to consider, it’s easy to get overwhelmed by an SEO campaign. Don’t be.
Read MoreWhen it comes to marketing tactics, it’s easy to get caught in the details. If you focused on one, big project what would improve your marketing efforts the most? Here are some suggestions.
Read MoreA couple weeks ago, Google announced that they will start using two algorithms. One will check mobile websites. The other will check desktop sites. Are you prepared for this change?
Read MoreWhenever I coach a client about writing SEO content for their website, I’m hesitant to mention a “keyword”. It seems, when I do, they over-use that phrase.
Read MoreYou must have a mobile-friendly website. The fact is, more people are searching for your business from their phone than a desktop. This isn’t just for brick-and-mortar, B2C businesses either. More and more B2B searchers are using their phones somewhere in their path to purchase. What are you going to do about it?
Read MoreI’ve been using Yext for a few years now- to help manage my clients’ local listings. Why? First of all, Yext helps me manage my clients’ local listings in a scalable way. Second of all it built some links to them. Links are important but do these links help my clients’ SEO efforts? Is Yext […]
Read MoreA while ago Google stopped providing an estimate of search volume for each keyword. Now, for free or smaller customers, they are providing a range of search volumes. I don’t know about you, but this is throwing off my entire keyword research process. I need the number of estimated searches, to pick the best keyword.
Read MoreLink building is essential to a successful SEO campaign. No mater how you build links, please remember these principles.
Read MoreIf you understand the history of Google, you know that link building will always be a part of their algorithm.
Read MoreBing? Really? Everyone knows that Bing has a fraction of Google’s users. Why would you want to spend money to advertise on their network?
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