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The next time someone asks me to do “competitive research” for them, my eyes might roll-out of my head. Sometimes a desire for competitive research shows more about a company’s insecurity, than their desire to improve their marketing efforts. That being said, not all competitive research is a waste of time. There are several valuable […]
Read MoreSometimes companies ask me to do “competitive research” for them. I have to admit: I dread it. It’s not the work I dread. It’s the waste of their time.
Read MoreI’ve been advocating broken link building to most of my clients. It’s ironic, then, when I receive a broken link building pitch. I got one the other day and it was such a great pitch that I wanted to share this example with you.
Read MoreIt’s been on my to-do list for a while: complete Google’s Mobile Sites certification. No, this does not mean I’m expanding Reliable Acorn into a web development company. My hope: that I can better advise my clients reach their customers. Their (your) customers are on mobile devices, after all.
Read MoreAs a small business owner, I know you don’t have much money to spend on marketing. I know this from my experience working with small businesses like yours and from being a small business owner myself. Since our budget is small, taking advantage of cheap SEO services is tempting. We convince ourselves, thinking, “At only […]
Read MoreI enjoy going to conferences. I enjoy meeting new people. I enjoy learning new things. I enjoy getting away from my home-office and my cat (she can be a real jerk). What I enjoy most is the way it helps grow my consulting business. Sure, I’m talking about networking. To get the most out of […]
Read MoreI love Hootsuite’s ability to schedule bulk posts. Although bulk posts do not a social media strategy make, it can help get things started.
Read MoreYou can’t automate a social media campaign. An effective social media campaign will have sincere, authentic and personal interactions. You just can’t automate this. I feel like I have to start with this disclaimer.
Read MoreGoogle’s Manual Search Quality Guidelines document tells their manual review team how to determine the quality of a website. You can think of this as what Google would like their algorithm to become. If you’re doing SEO, you need to pay attention to these guidelines.
Read MoreWhen someone looks for your company, what do they find? Does it make you look good? Does it make people want to work with you?
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