Internet Marketing Strategies | Page 5 of 6 | Reliable Acorn LLC Internet Marketing Services in Charlotte, NC

Get The Most From Competitive Research

October 23, 2017 in Strategy by David Zimmerman

The next time someone asks me to do “competitive research” for them, my eyes might roll-out of my head. Sometimes a desire for competitive research shows more about a company’s insecurity, than their desire to improve their marketing efforts. That being said, not all competitive research is a waste of time. There are several valuable […]

Stop Wasting Your Time with Competitive Research

October 20, 2017 in Strategy by David Zimmerman

Sometimes companies ask me to do “competitive research” for them. I have to admit: I dread it. It’s not the work I dread. It’s the waste of their time.

What I Learned from Google’s Mobile Sites Certification

August 23, 2017 in Strategy by David Zimmerman

It’s been on my to-do list for a while: complete Google’s Mobile Sites certification. No, this does not mean I’m expanding Reliable Acorn into a web development company. My hope: that I can better advise my clients reach their customers. Their (your) customers are on mobile devices, after all.

Cheap SEO Services: You Get What You Pay For

August 04, 2017 in Strategy by David Zimmerman

As a small business owner, I know you don’t have much money to spend on marketing. I know this from my experience working with small businesses like yours and from being a small business owner myself. Since our budget is small, taking advantage of cheap SEO services is tempting. We convince ourselves, thinking, “At only […]

Google’s Search Quality Guidelines: Speak Your Customers’ Language

March 23, 2017 in Strategy by David Zimmerman

Google’s Manual Search Quality Guidelines document tells their manual review team how to determine the quality of a website. You can think of this as what Google would like their algorithm to become. If you’re doing SEO, you need to pay attention to these guidelines.

Why, Where and How to Get Reviews for Your Company

February 16, 2017 in Strategy by David Zimmerman

When someone looks for your company, what do they find? Does it make you look good? Does it make people want to work with you?

Optimize your Content with TF-IDF Analysis

October 21, 2016 in Strategy by David Zimmerman

Whenever I coach a client about writing SEO content for their website, I’m hesitant to mention a “keyword”. It seems, when I do, they over-use that phrase.

Local Listings as a Mobile Strategy

October 17, 2016 in Strategy by David Zimmerman

You must have a mobile-friendly website. The fact is, more people are searching for your business from their phone than from a desktop. This isn’t just for brick-and-mortar, B2C businesses either. More and more B2B searchers are using their phones along the way to purchase. What are you going to do about it?

The Principles of Link Building

September 22, 2016 in Strategy by David Zimmerman

Link building is essential to a successful SEO campaign. No mater how you build links, please remember these principles.

Link Building Will Always Be Part of Google’s Algorithm

September 14, 2016 in Strategy by David Zimmerman

If you understand the history of Google, you know that link building will always be a part of their algorithm.

WordCamp Atlanta 2023

David spoke at WordCamp ATL in October 2023

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Category: Strategy