Category: Strategy

Why Are B2B Sales Cycles So Long and What Can Be Done About It?

Wouldn’t it be great if every customer you talked to knew exactly what they wanted and were ready to buy it right then and there? Unfortunately, that’s a rare event for most salespeople. Instead of customers immediately signing on the dotted line, there’s a process – a series of stages – that most customers go […]

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Why Aren’t B2B Marketers Making the Most of Analytics Technologies?

In this day and age, there is really no reason that marketers have to only rely on their gut to make marketing decisions as they might have in the past. Technology is advanced, and the collection of data is abundant. In fact, experts believe that by the year 2020, as much as 1.7 megabytes of […]

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B2B Marketing Content Must Focus on All Stages of the Buyer’s Journey

In a recent study from the Content Marketing Institute, it was determined that almost half of the content used by B2B marketers so far this year targeted customers in the early stage of the buyer’s journey. This is completely in alignment with the goals that were stated by respondents as to what they hope to […]

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How Can B2B Marketers Engage More Targeted Prospects?

It seems that B2B marketers are still struggling to engage targeted prospects. That’s reported to be the biggest challenge in generating new leads, just as it was last year. According to the 2019 B2B Marketing Outlook Survey from Chief Marketers’ website, 57 percent of marketers who responded said that when it comes to lead generation, […]

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The Universal Content Calendar

Time is always limited. We always want more. If there is one thing that will help every company market themselves online, with limited time, it would be regular blogging. A content calendar can help you get started and (more importantly) continue your efforts.

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Convince Your Boss To Make Your Mobile Site a Priority

Those of us who follow Google (like yourself) know of the coming algorithm change. Soon (if not already) Google will be ranking your desktop site based on your mobile experience. That means: if your mobile site sucks, you’ll feel it in your search traffic. We know how important this will be. Our bosses aren’t as […]

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Get The Most From Competitive Research

The next time someone asks me to do “competitive research” for them, my eyes might roll-out of my head. Sometimes a desire for competitive research shows more about a company’s insecurity, than their desire to improve their marketing efforts. That being said, not all competitive research is a waste of time. There are several valuable […]

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Stop Wasting Your Time with Competitive Research

Sometimes companies ask me to do “competitive research” for them. I have to admit: I dread it. It’s not the work I dread. It’s the waste of their time.

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What I Learned from Google’s Mobile Sites Certification

It’s been on my to-do list for a while: complete Google’s Mobile Sites certification. No, this does not mean I’m expanding Reliable Acorn into a web development company. My hope: that I can better advise my clients reach their customers. Their (your) customers are on mobile devices, after all.

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Cheap SEO Services: You Get What You Pay For

As a small business owner, I know you don’t have much money to spend on marketing. I know this from my experience working with small businesses like yours and from being a small business owner myself. Since our budget is small, taking advantage of cheap SEO services is tempting. We convince ourselves, thinking, “At only […]

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