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You may know that good SEO content needs to be long. Longer content provides you with greater chances of ranking higher in search results for certain phrases, which can mean higher conversions. But good SEO content doesn’t just need to be long; it also needs to be scannable.
Read MoreAt Reliable Acorn, we work with businesses to improve their online visibility and increase traffic that generates leads. Of course, the main goal is for these leads to become new customers. There’s nothing better than providing our clients with leads that they turn into new loyal customers. What’s disappointing is that we can’t control what […]
Read MoreWhen I worked at an agency, I forbade my team from using a bad word: “keyword.” When people think of the keyword, they become so laser-focused that they become obsessed and often miss out on significant opportunities.
Read MorePeople often ask me, “David, is it good for SEO?” I don’t know how to answer that question because I don’t know what “good” is.
Read MoreContent is one of the most valuable tools marketers offer their clients. When SEO is done right, it can increase visibility, engage website visitors, and keep them coming back. It can also strengthen credibility, potentially improving conversions.
Read MoreMarketers are always looking for ways to improve the quality of their leads. One quality lead that results in conversion is far better than ten random ones that don’t. It’s the whole “a bird in the hand is worth two in the bush” thing. Marketers don’t want to waste precious time trying to nurture […]
Read MoreWhat do you do when you have a business that needs good content for a really boring industry? If you’re writing for SEO, you have to write long content that’s totally unique and speaks the audience’s language. I get it—this seems impossible.
Read MoreOne of the requirements of good content for SEO is that it’s evergreen. I find that when my clients or companies I work with are tasked with producing a specific number of pieces of content for a particular amount of time (e.g., four blog posts a month, two blog posts a week, etc.), writer’s block […]
Read MoreLast year, in a study that asked B2B marketers what their biggest challenge was in measuring the impact of their marketing efforts, nearly half of them said it was being able to measure impact across channels. What they wanted was a way to accurately measure the ROI across different marketing channels. It seems that this […]
Read MoreAs we rely on screens more, our culture is becoming increasingly visual. As a result, modern web design is all about images. This is where web design can conflict with SEO—when we only have pictures and not text on a page. However, good web design and SEO practices are not a fundamental contradiction.
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