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It can be challenging to trust third-party copywriters to write for your company. Here are nine things you can give a copywriter to ensure better content.
Read MoreI’ll admit that I’m late to the game here. I’ve never been an early adopter because I’m cynical. Now, I’m finally giving in. Your company should have its own Facebook page.
Read MoreIf you do One Thing this month to improve your online marketing efforts, set up a retargeting pixel on your site. Retargeting is one of those marketing efforts that can help almost everyone. If it were my choice, all my clients would use retargeting to increase their leads and decrease their cost per acquisition.
Read MoreEver since Google suggested websites move to HTTPS, many businesses have made the migration. Along the way, many of them have made mistakes. Some of these mistakes come from misunderstanding what this really does for you.
Read MoreI recently decided to become a Yext partner to better help my clients with brick-and-mortar locations. Yext is the most efficient and effective way to manage local listings across the web.
Read MoreWhen I’m not on the internet, I’m in my kitchen. I love cooking because I love eating. As an aspiring chef, I’ve learned that food not only has to taste good but also has to look good. The same is true for your website’s content.
Read MoreHave you ever had a hard time seeing the value of your marketing efforts? Have you ever found yourself in a debate about lead quality between sales and marketing? These are common problems for many businesses.
Read MoreClient: I noticed that visits are down but sales are up. Should I be concerned? Me: No- you should be overjoyed!
Read MoreJust because your website ranks in Google doesn’t guarantee you’ll get any traffic. One way you can help is to stand out from the other pages in the search results.
Read MoreIf you only had time do to One Thing for your marketing efforts, this month, you should build your email list. If you don’t believe me, you might take Adam Holden-Bache‘s word for it. Here’s a brief interview I did with him about why and how a business could build their email list.
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David Zimmerman participated in the Management Development Program by the Harvard Business Club of Charlotte in 2018.
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