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As a small business owner, I know you don’t have much money to spend on marketing. I know this from my experience working with small businesses like yours and from being a small business owner myself. Since our budget is small, taking advantage of cheap SEO services is tempting. We convince ourselves, thinking, “At only […]
Read MoreI enjoy going to conferences. I enjoy meeting new people. I enjoy learning new things. I enjoy getting away from my home-office and my cat (she can be a real jerk). What I enjoy most is the way it helps grow my consulting business. Sure, I’m talking about networking. To get the most out of […]
Read MoreI love Hootsuite’s ability to schedule bulk posts. Although bulk posts do not a social media strategy make, it can help get things started.
Read MoreYou can’t automate a social media campaign. An effective social media campaign will have sincere, authentic and personal interactions. You just can’t automate this. I feel like I have to start with this disclaimer.
Read MoreGoogle’s Manual Search Quality Guidelines document tells their manual review team how to determine the quality of a website. You can think of this as what Google would like their algorithm to become. If you’re doing SEO, you need to pay attention to these guidelines.
Read MoreWhen someone looks for your company, what do they find? Does it make you look good? Does it make people want to work with you?
Read MoreThere’s a lot of ranking factors behind Google’s organic search algorithm. Hundreds of ranking factors, as a matter of fact. With all these things to consider, it’s easy to get overwhelmed by an SEO campaign. Don’t be.
Read MoreWhen it comes to marketing tactics, it’s easy to get caught in the details. If you focused on one, big project what would improve your marketing efforts the most? Here are some suggestions.
Read MoreA couple weeks ago, Google announced that they will start using two algorithms. One will check mobile websites. The other will check desktop sites. Are you prepared for this change?
Read MoreWhenever I coach a client about writing SEO content for their website, I’m hesitant to mention a “keyword”. It seems, when I do, they over-use that phrase.
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