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A few months ago, at a conference, I was introduced to Hotjar. This is a service that allows you to watch people interact with your website (among many other features). When I got home, I installed it right away.
Read MoreIt takes a lot of effort to maintain- let alone market- a website. That means some things get overlooked. Here’s a list of things you should check on your site now and then. Are your visitors encountering broken pages? Even the best maintained website contains broken links. When a visitor ends up on a lost […]
Read MoreI’ve noticed an increasing trend recently: people looking for services that are nearby. Is this something your company should consider? If so, how can you be found by people looking for services near you?
Read MoreAn important part of online marketing, especially SEO, is what other websites say about your business. According to Google’s manual reviewer guidelines, a quality website is one owned by a respectable company. What makes a company respectable? What other people say about that company.
Read MoreWhether you are experienced or a novice, building a new website can be a challenge. There’s a lot of things to keep in mind. It’s easy to overlook something. Even if you have a trusted web designer or developer, even the best can miss things. It is even harder if you’re worried about your SEO […]
Read MoreIf I had to predict the future of SEO, I’d suggest that it lies in voice search. If you want to promote your company in the future, you need to pay attention to this!
Read MoreHas this ever happened to you? You log in to prepare the monthly report for your boss, only to find out someone has changed your lead form. Crap. Now you’ve lost a couple of weeks’ worth of lead data. Now you’re going to have a hard time proving the effectiveness of your marketing campaigns. Now […]
Read MoreTime is always limited. We always want more. If there is one thing that will help every company market themselves online, with limited time, it would be regular blogging. A content calendar can help you get started and (more importantly) continue your efforts.
Read MoreThose of us who follow Google (like yourself) know of the coming algorithm change. Soon (if not already) Google will be ranking your desktop site based on your mobile experience. That means: if your mobile site sucks, you’ll feel it in your search traffic. We know how important this will be. Our bosses aren’t as […]
Read MoreThe next time someone asks me to do “competitive research” for them, my eyes might roll-out of my head. Sometimes a desire for competitive research shows more about a company’s insecurity, than their desire to improve their marketing efforts. That being said, not all competitive research is a waste of time. There are several valuable […]
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David spoke at WordCamp ATL in October 2023
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