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I’ve been in internet marketing, especially search marketing, for about 11 years. Four years ago, I went out independently and started my own thing. And I tell you, over all this time, I’ve learned that the most important thing anybody can do when using their website to promote their business is to measure everything.
Read MoreNow that we can establish our business objective, see how our website will accomplish it, and set up the tracking to measure it, we can know how to evaluate our website’s success.
Read MoreAs we rely on screens more, our culture is becoming increasingly visual. As a result, modern web design is all about images. This is where web design can conflict with SEO—when we only have pictures and not text on a page. However, good web design and SEO practices are not a fundamental contradiction.
Read MoreContent creation is one of the most challenging parts of my job. Not creating it- that’s easy. The hard part is convincing clients of the importance of allowing me to create content for their site. Unfortunately, this is also the easiest way to win, as it has more customers and more revenue, and it’s almost […]
Read MoreA few years ago, Google “accidentally” released user-experience playbooks for several industries. These documents tell you the best ways to get more out of your website’s traffic. I think they can help your site bring more value, too.
Read MoreThis is the final part of a presentation I gave at WordCamp for WordPress Developers and SEO in Asheville. Even if you don’t use WordPress, I think you’ll find this useful. Here’s the video, if you’d like to watch it.
Read MoreThis is part of a presentation I gave for WordPress developers about SEO in Asheville- for WordCamp. Even if you don’t use WordPress, this might still help you. You can watch the video, too.
Read MoreThis is the third part of a WordPress SEO talk I gave in Asheville for WordCamp. The first defined SEO. The second talked about measuring SEO efforts. While this is specific to WordPress, I’m sure it will help you even if you don’t use this platform. If you don’t want to read this transcript, you […]
Read MoreThis is the second part of a presentation I did for WordPress developers about SEO at WordCamp Asheville. You can read the first part (which defines SEO) before you read this or watch the entire presentation yourself.
Read MoreThis is a partial transcript of a presentation I gave about SEO for WordPress sites at WordCamp Asheville. Even if you’re not using a WordPress site, I think you’ll find this useful. I don’t like the title to my talk [Stop It Now! Things Well-Meaning WordPress Developers Do That Hurts SEO]. It’s so negative. I think […]
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