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Digital marketing uses online channels and strategies to attract and engage with customers, promote products or services, and drive business growth. Unlike traditional marketing, which relies on offline methods like print ads or TV commercials, digital marketing focuses on reaching potential customers through the internet and digital devices. What Are the Components of Digital Marketing? […]
Read MoreHave you ever been curious about why some businesses flourish online while others struggle to gain traction? Many of the thriving businesses’ success is directly related to how they handle digital marketing. In a time when a solid digital footprint is critical for gaining market relevance, more and more businesses are seeking the expertise of […]
Read MoreGoogle now provides a ChatGPT-like answer to people’s queries, pushing the blue search links further down the page. In some cases, people won’t need to click the organic (or even paid) search links to get the answer for which they search. AI Mode is going to change SEO as we know it. UPDATE: I wrote […]
Read MoreIf your business relies on search engine optimization to acquire new customers, you might be sweating when you hear about the shift toward AI. Will AI hurt your ability to receive new customers from search engines?
Read MoreI love the StoryBrand framework. I recommend it (and have implemented it) to all my clients- and even my websites. My only problem is that it makes bold claims about its SEO benefits- which aren’t true.
Read MoreIf you use Google Analytics as much as I do, you’re being inundated with announcements about GA4- the latest version of Google Analytics. These announcements are encouraging people to migrate to GA4 as soon as possible. However, there’s a problem: GA4 is not ready for everyone to use.
Read MoreHow can we get more from our Google Ads campaigns? Check these reports regularly to identify opportunities for growth and savings.
Read MoreRecently John Mueller said that low-quality content can reflect poorly on a website’s overall credibility. What does this mean? Is it true?
Read MoreLater this month join me for a webinar about measuring your SEO efforts correctly.
Read MoreHave you been following all the changes around web analytics recently? It seems everyone is cracking down and making it hard to track our marketing efforts. However, there is hope to overcome these limitations: server-side tagging- the future of web analytics.
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David Zimmerman completed Simo Ahava’s Server-Side Tagging in Google Tag Manager course.
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