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Whether you’re just starting a business or running an established company, digital marketing offers powerful tools to help you reach your target audience, increase brand awareness, and improve sales. However, it can feel overwhelming if you’re new to digital marketing. Fortunately, there are some steps you can take to start digital marketing for your business […]
Read MoreAs a business owner, you likely know that the Internet plays a huge role in daily life. In fact, 90% of U.S. adults are online daily, and 41% are online “almost constantly.” This underscores the importance of having a solid digital presence. With the right digital marketing approach, your company can build its brand, create […]
Read MoreDigital marketing uses online channels and strategies to attract and engage with customers, promote products or services, and drive business growth. Unlike traditional marketing, which relies on offline methods like print ads or TV commercials, digital marketing focuses on reaching potential customers through the internet and digital devices. What Are the Components of Digital Marketing? […]
Read MoreHave you ever been curious about why some businesses flourish online while others struggle to gain traction? Many of the thriving businesses’ success is directly related to how they handle digital marketing. In a time when a solid digital footprint is critical for gaining market relevance, more and more businesses are seeking the expertise of […]
Read MoreGoogle now provides a ChatGPT-like answer to people’s queries, pushing the blue search links further down the page. In some cases, people won’t need to click the organic (or even paid) search links to get the answer for which they search. AI Mode is going to change SEO as we know it. UPDATE: I wrote […]
Read MoreIf your business relies on search engine optimization to acquire new customers, you might be sweating when you hear about the shift toward AI. Will AI hurt your ability to receive new customers from search engines?
Read MoreI love the StoryBrand framework. I recommend it (and have implemented it) to all my clients- and even my websites. My only problem is that it makes bold claims about its SEO benefits- which aren’t true.
Read MoreIf you use Google Analytics as much as I do, you’re being inundated with announcements about GA4- the latest version of Google Analytics. These announcements are encouraging people to migrate to GA4 as soon as possible. However, there’s a problem: GA4 is not ready for everyone to use.
Read MoreHow can we get more from our Google Ads campaigns? Check these reports regularly to identify opportunities for growth and savings.
Read MoreRecently John Mueller said that low-quality content can reflect poorly on a website’s overall credibility. What does this mean? Is it true?
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David Zimmerman completed Simo Ahava’s Server-Side Tagging in Google Tag Manager course.
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