Questions to Ask Your Next PPC Management Agency

Pay-per-click (PPC) advertising is vital to digital marketing, yet many businesses lack the in-house expertise to manage it effectively. If you’re considering outsourcing your PPC campaigns, asking prospective marketers the right questions is crucial to ensure you find the best experts for the job. The answers you receive will help you make a confident, informed decision when selecting a partner for your paid marketing efforts.

What to Ask When Hiring a PPC Agency

Here are some essential questions to consider, as well as the answers you should look for:

What is Your Experience with PPC Campaigns?

Ask about the agency’s experience managing PPC campaigns, including the types of businesses and industries they have worked with.

Answer: The agency should provide details about their years of experience, the types of businesses and industries they’ve worked with, and specific examples of past campaigns. They should demonstrate extensive experience relevant to your industry or similar businesses. Whether you operate a retail business, a restaurant or hotel, an online company, or another business, it helps if your marketing team knows how to create ads specifically for your industry.

Can You Provide References or Case Studies?

Request examples of previous successful campaigns and client references to assess their track record and client satisfaction.

Answer: Look for concrete examples of past successes, including metrics like improved conversion rates or ROI. They should be able to provide references from past or current clients who can speak about their performance and service quality.

What is Your Approach to Keyword Research and Selection?

Understand their methodology for identifying and selecting keywords, including how they ensure relevancy and effectiveness.

Answer: Expect a detailed explanation of their keyword research process, including how they identify high-performing keywords, use tools for research, and ensure keyword relevancy. They should emphasize a combination of both broad and long-tail keywords.

How Do You Handle Ad Copy and Creative Development?

Inquire about their process for creating and testing ad copy and creatives and how they ensure that ads are compelling and aligned with your brand.

Answer: They should describe their process for crafting and testing ad copy and creative elements. This includes A/B testing, using data-driven insights to refine ads, and ensuring alignment with your brand messaging.

What Metrics Do You Use to Measure Success?

Ask which key performance indicators (KPIs) they track to measure PPC campaign performance. 

Answer: The agency should track KPIs like CPA, ROAS, and overall campaign ROI. They should also explain how they use these metrics to assess performance and guide optimization efforts.

What is Your Approach to Testing and Experimentation?

Learn about their methods for testing strategies, such as ad variations, landing pages, and targeting options, to improve campaign performance.

Answer: The agency should have a systematic approach to testing various strategies, such as ad variations, landing pages, and targeting options. They should use data-driven insights to refine and improve campaign performance continuously.

What is Your Reporting Process?

Clarify how often you will receive reports, the format of the reports, and the level of detail provided, including how they communicate results and insights.

Answer: The agency should provide regular reports detailing campaign performance, including metrics and insights. Reports should be clear, actionable, and tailored to your needs, with opportunities for discussing results and strategy adjustments.

How Will You Communicate and Collaborate with My Team?

Discuss how the agency will work with you and your team, including communication channels, frequency of updates, and how they handle feedback and revisions.

Answer: The agency should outline its communication plan, including the frequency of updates, preferred channels, and how it will incorporate your feedback. They should demonstrate a collaborative approach to working with your team.

How Do You Stay Updated with Changes in PPC and Digital Advertising?

Ask about their process for staying current with industry trends, platform updates, and changes in advertising policies.

Answer: They should commit to staying current with industry trends, platform updates, and changes in advertising policies. Look for evidence of ongoing education, training, and industry involvement.

What is Your Pricing Structure?

Understand the agency’s pricing model and what is included in its services.

Answer: Expect a clear explanation of its pricing model, whether a flat fee, a percentage of ad spend, or performance-based. Ensure the agency outlines what services are included and if there are any additional fees.

Strengthen Your PPC Advertising with Help From the Experts at Reliable Acorn

PPC advertising is a significant investment for businesses, making it crucial to choose the right ad managers to handle your budget effectively. By asking the questions outlined and thoroughly assessing the responses based on your specific needs, you can select a PPC agency or consultant with the expertise and experience needed to maximize the impact of your ad spend. 

At Reliable Acorn, we have the PPC expertise you need. We will answer your questions and create a custom PPC marketing strategy that is right for your business.