October 27, 2021 in Strategy by

Later this month join me for a webinar about measuring your SEO efforts correctly.

Re-connection.

It’s amazing how small the web makes the world.

Fifteen years ago, I met a colleague, Jon Davis, during a Beards Because fundraiser in the NODA area, right outside of center city Charlotte, NC. After that, occasionally we would run into each other at a local SEO meet up in town. Fast forward a couple of years and he had moved to Chicago. And as with all things, life and work took hold, and we lost touch. Until a LinkedIn post last April.

While organizing a study group ahead of a Google Analytics certification, I posted to LinkedIn to see if any connections wanted to practice for the exam. Guess who responded?

Virtual Opportunity

Jon works in marketing department of a 92-year-old printer in Chicago. Quarterly, they host educational events for prospects and existing customers.  Prior to the pandemic, they were held in-person, at their River North conference room, and had since gone entirely virtual. Over email we started to brainstorm ideas for a presentation.

Over the years, Cushing has welcomed experts at their office to discuss topics including content marketing and employer brand, to high-level conversations about search engine optimization. 

However, there had not been a presentation to delve into the the connection between sales and SEO. Bells started going off!

With so many marketers and business owners starting to think about their next fiscal year, it felt like the right conversation to have. And about a week and a half later we had a landing page ready to go!

RSVP Your Spot

Please join us for a November presentation. We’ll focus on how SEO drives conversions, leads, and most importantly new sales! The virtual conversation will be loaded with actionable tips for anyone looking to level up their analytic skills and focus on the metrics that matter the most!

Learn more on the event page: https://www.cushingco.com/meaningful-metrics/

Harvard Business Club of Charlotte MDP

David Zimmerman participated in the Management Development Program by the Harvard Business Club of Charlotte in 2018.

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