Category: Strategy

Invest in the Long Tail- It Will Pay Off!

Client: I noticed that visits are down but sales are up. Should I be concerned? Me: No- you should be overjoyed!

Is SEO right for your business?

Most business owners react like I did when I first heard about the idea behind search engine optimization: “That’s cool! I want that!”

SEM, PPC, SEO- What’s the Difference?

SEM, SEO, PPC, XYZ, PDQ- what do all these acronyms mean, and can they help your company?

Is there a difference between content marketing and SEO?

Some people say content marketing is the new SEO. What’s the difference? Is it right for your business?

Do B2B SEO campaigns work?

While it’s true that an SEO campaign won’t necessarily help every kind of business, can it help companies with a business-to-business focus? Yes, it can.