Why your company should be on Facebook

June 27, 2016 in Strategy by

I’ll admit that I’m late to the game here. I’ve never been an early adopter because I’m cynical. Now, I’m finally giving in. Your company should have its own Facebook page.

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How to Solve Lead-Quality Problems

December 16, 2015 in Strategy by

Have you ever had a hard time seeing the value of your marketing efforts? Have you ever found yourself in a debate about lead quality between sales and marketing? These are common problems for many businesses.

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Invest in the Long Tail- It Will Pay Off!

December 10, 2015 in Strategy by

Client: I noticed that visits are down but sales are up. Should I be concerned? Me: No- you should be overjoyed!

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Is SEO right for your business?

March 10, 2015 in Strategy by

Most business owners react like I did when I first heard about the idea behind search engine optimization: “That’s cool! I want that!”

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SEM, PPC, SEO- What’s the Difference?

March 04, 2015 in Strategy by

SEM, SEO, PPC, XYZ, PDQ- what do all these acronyms mean, and can they help your company?

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Is there a difference between content marketing and SEO?

March 02, 2015 in Strategy by

Some people say content marketing is the new SEO. What’s the difference? Is it right for your business?

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Do B2B SEO campaigns work?

February 08, 2015 in Strategy by

While it’s true that an SEO campaign won’t necessarily help every kind of business, can it help companies with a business-to-business focus? Yes, it can.

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