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A couple weeks ago, Google announced that they will start using two algorithms. One will check mobile websites. The other will check desktop sites. Are you prepared for this change?
Read MoreI’ve been using Yext for a few years now- to help manage my clients’ local listings. Why? First of all, Yext helps me manage my clients’ local listings in a scalable way. Second of all it built some links to them. Links are important but do these links help my clients’ SEO efforts? Is Yext […]
Read MoreA while ago Google stopped providing an estimate of search volume for each keyword. Now, for free or smaller customers, they are providing a range of search volumes. I don’t know about you, but this is throwing off my entire keyword research process. I need the number of estimated searches, to pick the best keyword.
Read MoreBing? Really? Everyone knows that Bing has a fraction of Google’s users. Why would you want to spend money to advertise on their network?
Read MoreOne of the most powerful, but underrated, tactics in SEO are internal links. Build some internal links to an important landing page on your website to improve it’s ability to be found on Google. Updated October 2020.
Read MoreKeyword research is fundamental to any search marketing campaign. You should not put your time and money into a search campaign if nobody’s looking for you.
Read MoreIt can be challenging to trust third-party copywriters to write for your company. Here are nine things you can give a copywriter to ensure better content.
Read MoreIf you do One Thing this month to improve your online marketing efforts, set up a retargeting pixel on your site. Retargeting is one of those marketing efforts that can help almost everyone. If it were my choice, all my clients would use retargeting to increase their leads and decrease their cost per acquisition.
Read MoreEver since Google suggested websites move to HTTPS, many businesses have made the migration. Along the way, many of them have made mistakes. Some of these mistakes come from misunderstanding what this really does for you.
Read MoreI recently decided to become a Yext partner to better help my clients with brick-and-mortar locations. Yext is the most efficient and effective way to manage local listings across the web.
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David spoke at WordCamp Europe in 2021 about international keyword research.
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