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An important part of online marketing, especially SEO, is what other websites say about your business. According to Google’s manual reviewer guidelines, a quality website is one owned by a respectable company. What makes a company respectable? What other people say about that company.
Read MoreWhether you are experienced or a novice, building a new website can be a challenge. There’s a lot of things to keep in mind. It’s easy to overlook something. Even if you have a trusted web designer or developer, even the best can miss things. It is even harder if you’re worried about your SEO […]
Read MoreIf I had to predict the future of SEO, I’d suggest that it lies in voice search. If you want to promote your company in the future, you need to pay attention to this!
Read MoreHas this ever happened to you? You login to prepare the monthly report for your boss only to find out someone has changed your lead form? Crap. Now you’ve lost a couple weeks worth of lead data. Now you’re going to have a hard time proving the effectiveness of your marketing campaigns. Now you’re going […]
Read MoreI’ve been advocating broken link building to most of my clients. It’s ironic, then, when I receive a broken link building pitch. I got one the other day and it was such a great pitch that I wanted to share this example with you.
Read MoreI enjoy going to conferences. I enjoy meeting new people. I enjoy learning new things. I enjoy getting away from my home-office and my cat (she can be a real jerk). What I enjoy most is the way it helps grow my consulting business. Sure, I’m talking about networking. To get the most out of […]
Read MoreI love Hootsuite’s ability to schedule bulk posts. Although bulk posts do not a social media strategy make, it can help get things started.
Read MoreYou can’t automate a social media campaign. An effective social media campaign will have sincere, authentic and personal interactions. You just can’t automate this. I feel like I have to start with this disclaimer.
Read MoreThere’s a lot of ranking factors behind Google’s organic search algorithm. Hundreds of ranking factors, as a matter of fact. With all these things to consider, it’s easy to get overwhelmed by an SEO campaign. Don’t be.
Read MoreWhen it comes to marketing tactics, it’s easy to get caught in the details. If you focused on one, big project what would improve your marketing efforts the most? Here are some suggestions.
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David Zimmerman participated in the Management Development Program by the Harvard Business Club of Charlotte in 2018.
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