MozRank represents a web link popularity score and the importance of any given web page or website on the Internet.
MozRank is calculated in an exponential scale between 0 and 10 where “0” is lower boundary and “10” is the upper one. Pages earn MozRank by the number and quality of other pages that link to them. The higher the quantity and quality of the incoming links, the higher the MozRank.
Since MozRank is a function of links to a page (or website), this is most useful when building links to your website, as part of an SEO campaign. For example, let’s say you are trying to decide whether you should build a link from awebsite.com or anotherwebsite.com. If awebsite.com has a MozRank of 4.3 but anotherwebsite.com has a MozRank of 2.3, you know a link from awebsite.com is better for your SEO efforts.
MozRank doesn’t mean much in-and-of itself. That means you shouldn’t aim at trying to increase the MozRank of your website. Just because you website (or a web page, for that matter) has an improved MozRank doesn’t mean you’re getting more visitors. Perhaps more importantly, it doesn’t mean those visitors are becoming new customers. You could spend a lot of time and money improving your MozRank, but not getting any more business.
It’s better to use MozRank to compare websites. Of course, MozRank only measures one aspect of a link’s value. You should also consider MozTrust. In fact, if you use Moz’s Domain (or Page) Authority, they’ve combined Trust and Rank into each of these metrics.
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