Go-to-Market Research

Is anyone looking for what you have to offer?

Are there any opportunities you’re overlooking?

Which marketing tactics or channels will effectively reach your customers?

These are some of the questions Reliable Acorn’s Go-to-Market Research can answer for you.

What is Go-to-Market Research?

Go-to-Market Research is a unique way Reliable Acorn learns about your market and the effective ways to reach your customers. After a brief 30-minute interview, we will analyze the data to understand how your customers search for what you have to offer, how they describe their needs, and what opportunities exist for you to grow your business.

After a week of analysis and research, we will return a report for you that includes:

• Suggested marketing channels to reach your customers.
• Data showing how customers look for your business (this is a big help for SEO or LLM optimization). This can include some suggested topics for content.
• Data showing which opportunities exist for growing your business.
• Next steps you can take to promote your business productively.

A Go-to-Market Research project costs $600 and takes 10 days to complete.

When should you get Go-to-Market Research?

There are several times when a Go-to-Market Research project will help you.

Are you building a new website or updating an old one?

This is an ideal opportunity to learn how to promote your business effectively. The Go-to-Market Research project will guide you on how to effectively communicate your services in a way that resonates with your customers.

Have your marketing results plateaued?

It happens to the best of us: sometimes our marketing efforts stagnate and no longer produce the results they once did. Go-to-Market Research will help you determine if your customers’ interests or vocabulary have shifted, allowing you to adjust your marketing tactics accordingly.

Are you launching a new service?

Are your customers looking for this solution? Or do they know this solution is available? The answers you provide to these questions will influence your selection of marketing tactics. For instance, if people are aware of a solution and are responding to demand for this service, you should do a search marketing campaign. However, if you’re first-to-market, you need to drive demand, so you need to promote your service using different channels. Search campaigns respond to demand, but do not create demand for a service.

What is the difference between Go-to-Market and Keyword Research?

Keyword research will tell you the phrases your customers might use to find your services- and how to optimize your site for search or LLMs. Go-to-Market Research, on the other hand, is more comprehensive. But, yes, Go-to-Market Research does include keyword research.