Brand Messaging for Clarity and Engagement

Why should anyone work with you? What makes you better than your competitors?

Sometimes, these questions can be more challenging to answer than they initially appear. Or worse, if you don’t have a clear and concise way to answer these questions, you ramble on and lose your audience.

This is where a branding project from Reliable Acorn can help.

What are some of the advantages of a branding project?

Although a branding project takes time, it is worth it to:

• Describe your services in terms that solve your customers’ problems- rather than just another commodity.
• Find a clear and concise way to describe what you have to offer.
• Set realistic expectations for your clients so they know what you have to offer, rather than set them up for disappointment.
• Consistent messaging across multiple marketing channels will have a multiplying advantage for your marketing efforts. In modern marketing, people research and discover your company across several channels. With consistent messaging, you will make it easier for them to understand your business and what you have to offer.

Where will you use the results of your branding?

When it comes to your online presence, having a concise brand message will help you:

• Write ads for your paid search campaign that engage your customers with what they’re looking for.
• Write your website content for organic search in a way that highlights what makes your company better.
• Helps train LLMs with a consistent message about your company, so they describe you accurately and consistently.
• Makes your email marketing more concise and distinct to grab the attention of your customers’ inboxes.

But a branding project can benefit you outside of internet marketing, too:

• It can provide your sales team with a simple way to describe what you do engagingly and uniquely.
• It can provide your employees with clarity on your company’s goals and mission.
• It can be used in offline advertising- from billboards to mailings- to create interest and entice engagement.

What does a branding project from Reliable Acorn look like?

For some, a “brand” is your logo and official colors. While that is important- that’s not where Reliable Acorn can help you (hire a designer for that).

When Reliable Acorn talks about your “brand,” it means: how you concisely describe yourself. Part of describing yourself involves finding your unique selling proposition (USP) and learning how to effectively represent your company’s solution in a way that addresses your customers’ problems.

How does this work?

1. We send a questionnaire about your customers to several key decision-makers within your organization. They take a week to complete it.
2. We meet to discuss the answers and find a consensus.
3. Next, we provide a second questionnaire about your company (to the same decision makers) with an additional week to provide their answers.
4. We meet again to discuss the answers and find a consensus.
5. Finally, Reliable Acorn provides the final recommended message for you that includes:
   1. A long-form description of what your company is about and how it helps your customers.
   2. A short, one-sentence description of your company and the problem it solves for your customers.

This process can take several weeks (depending on the availability of the decision makers who are participating). A la carte, a branding message from Reliable Acorn will cost $1,000.

When should you create a branding message for your business?

There are several windows of opportunity for you to create a consistent and engaging brand message, including:

• Before launching a new marketing campaign, take a moment to understand what’s unique and different, so you can effectively speak to your customers. This message will also help your marketing team produce more effective campaigns. A branding message is a key component of every full-service Reliable Acorn marketing campaign.
• When launching a new product or service, take the time to understand your customers and what they’re looking for, so you can demonstrate that you have what they need.
• Are you planning a new website? A consistent brand message can help your web designer create a design that reinforces this message.

Take advantage of the benefits of a consistent branding message for your business (or services) by starting a brand project with Reliable Acorn today.