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At Reliable Acorn, we know you want to reclaim time for what you do best- rather than internet marketing. To do that, you need reliable digital marketing services in Charlotte, NC.
Although you’d like to do it yourself, you lack the time or know what to do next. That’s overwhelming- you already have too much to do, let alone keep up with the latest trends in digital marketing.
You deserve a partner you can rely on, a strategic marketing agency that can ensure you start with the right things to deliver reliable results. We understand you’re afraid of being disappointed by hiring the wrong partner. You don’t have to worry about Reliable Acorn – we have generated millions of visitors and billions in revenue for our clients.
Here’s how we do it:
So, schedule a discovery call today. Then, you can stop your boss breathing down your neck and start getting more new customers from your website.
There are many buzzwords thrown around when people discuss marketing on the internet. Some people use these phrases interchangeably. Some of these refer to specific services within the broader scope of online marketing. As a provider of digital marketing solutions in Charlotte, NC, Reliable Acorn wants you to know what you’re getting.
You can include several marketing efforts within the scope of digital marketing.
There is much overlap between digital marketing tactics. Exciting things happen in these overlaps.
SEO and PPC are two distinct marketing methods, but the inclusive name of search engine marketing (SEM) can summarize them. An SEM campaign can give your business several advantages that an SEO or PPC campaign alone cannot offer. What’s the difference between SEO and PPC?
A particular type of PPC marketing called “remarketing” or “retargeting,” overlaps with display marketing. Unlike display marketing, which typically charges on an impression basis, remarketing campaigns only charge you when someone clicks your ad.
Social media management and marketing overlap with SEO in several ways. For one, an SEO campaign can use social networks to promote its content and find new link-building opportunities. Second, social and search overlap regarding an online reputation management problem. Thirdly, some claim that social networks can improve a business’s SEO results.
Most social networks allow businesses to advertise on a pay-per-click model resembling a PPC campaign. This strategy is a “paid social” campaign.
Most social networks allow businesses to market to their users on a cost-per-impression basis, resembling display marketing. Both are good ways to drive demand for a product or service.
Marketing automation is growing in popularity. It sounds like it will simply do your internet marketing for you. It’s not that easy, however. Significant work is needed to set up and maintain your marketing automation platform. Marketing automation does an excellent job of getting more out of your existing online marketing efforts, but it does not generate new customers very well. Reliable Acorn recommends Active Campaign as a preferred platform, but has also worked with Marketo and HubSpot.
Content Marketing is not so much a marketing method as a strategy that might include specific techniques and even extend outside of what you might typically think of as internet marketing.
Inbound marketing is a buzzword developed by the HubSpot platform. They use it to describe their unique services and strategies, differentiating themselves from other marketing services. You don’t need to invest in an expensive platform like HubSpot to take advantage of its benefits. A well-developed digital marketing strategy can create an inbound marketing campaign using your website, SEM, email marketing, and CRM.
You can choose many different digital marketing tactics for your company. The fact is, you don’t need a big agency to do all this. Instead, it’s better to start with a simple campaign and actively monitor what’s working and what’s not. Once you know what’s successful, you know where to focus your efforts.
Sure, you could try all these strategies simultaneously, but in my experience, that leads to waste. It’s better to start small and build on what the data shows is effective, rather than trying everything at once and wasting time and money to discover it’s not working.
We offer our services at different price ranges, depending on what you need from us and the industry in which you’re competing. Most of our clients work on a monthly retainer, which starts around $3,000 a month. Remember, your marketing spend is not a cost of doing business, but an investment. When determining your marketing budget, always consider your Customers’ Lifetime Value (CLV).
No matter what marketing you’re doing, you must earn more than you’re paying for it. Not every business is ready for a monthly retainer. For smaller companies, we offer several options to help grow your business. These can include regular consulting calls: Let’s meet and talk about your next step. You’ll be surprised by all we can accomplish in an hour. Some clients schedule a monthly call; others start with quarterly consulting calls.
Reliable Acorn does not provide web development as a service. However, we frequently work with web developers to ensure they build your website using the current best practices for SEO and marketing. We can also recommend several excellent web development and design partners who can create a beautiful- and, most importantly, effective- website. Contact us if you need a referral to a quality web development company.
Several marketing methods can have effects outside of internet marketing (as seen by those that extend beyond web and mobile marketing).
Measuring your results is the key to any successful marketing campaign (whether on the internet or offline).
Reliable Acorn is a small digital marketing agency that takes several clients at a time. This limited size has several advantages for you as a customer.
Clients tend to stay with Reliable Acorn for several years. That should give you an idea of the results we get from them. You might also be interested in a case study from a successful client.
Can these digital marketing services help grow your business? Would you like to work with one of the best digital marketing agencies in the Carolinas? Contact Reliable Acorn today to find out.
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