Web Analytics Consultant for Confident Marketing

At Reliable Acorn, we understand that you’re under pressure to report on your website’s marketing strategy but lack the time to do so. It would be helpful to have an Analytics consultant. It’s challenging to keep up with all the recent changes in web analytics and website privacy- besides, you already have too much to do. You deserve a partner who shares your passion for accurate data and desires to see it produce a valuable marketing ROI. We understand that you’re hesitant to hand it over to someone else. However, conclusions drawn from our clients’ data have helped generate millions of visitors and billions of dollars in revenue for them.

Here’s how you do it:

1. Schedule a discovery call.
2. Tell us about your company, and we will develop an effective analytics strategy.
3. Accurate reporting will help you make the right decisions about your marketing strategy, which will end in more leads for your business

So, schedule a discovery call. In the meantime, let’s take a look at what you’re working with: get a free Google Analytics audit. Then, you can stop being overwhelmed by your boss breathing down your neck and start making the right decisions about your marketing strategy, thanks to insights from your analytics account.

Every effective digital marketing strategy starts with analytics.

For most companies, web analytics typically refers to Google Analytics. It is the backbone of every effective Internet marketing campaign.

• If you can’t see how effective your marketing campaigns are, how do you know if they are effective?
• If you can identify which campaigns are effective, you can maximize their potential.
• Can you trust data from your marketing services (Facebook Ads, for instance)? Google Analytics can help confirm or clarify their biased data.
• You can apply that money to a more effective campaign if a marketing campaign is ineffective.

Working with certified Google Analytics consultants is an excellent way to gain a deeper understanding of the valuable insights from your marketing efforts, which is essential for making informed business decisions. Since analytics are crucial, Reliable Acorn provides Google Analytics consulting services to clients in Charlotte (and worldwide).

How to get started with website analytics?

Every marketing campaign —SEO, PPC, email marketing, or a combination of these efforts —starts with web analytics. It’s crucial to accurately measure your marketing efforts, which is why the first month of any Reliable Acorn internet marketing campaign begins with Google Analytics consulting.

Although our analytics consulting services are not limited to Google Analytics, Google provides a helpful diagram to explain how to set up an effective web analytics program.

You can summarize a web analytics plan in 5 steps:

1. What are your business objectives? Determine what you want to measure.
2. Figure out what technical changes you’ll need to make to measure them.
3. Create a plan.
4. Implement your analytics plan.
5. Finally, maintain your analytics and continue to improve on them.

As this graphic suggests, you’ll find that web analytics is a cyclical process. You’ll want to revise your measurement goals to maximize the effectiveness of your campaigns. An effective analytics plan requires updates and revisions, especially as your marketing efforts become successful.

Avinash Kaushik has a great article summarizing the analytics setup process, which you can read more about if you want to learn more about setting up your analytics plan. Contact Reliable Acorn for Google Analytics consulting if you need help setting this up. We are your Google Analytics solution.

Overcome common web analytics issues with Reliable Acorn.

Here are some analytics problems that Reliable Acorn has helped clients overcome:

• By default, Google Analytics tracks visitors by events. KissMetrics focuses on user interaction. Can these numbers be reconciled? Reliable Acorn has guided clients through this complex data set to make informed decisions.
• Leads are the goal of most B2B marketing efforts. Effective campaigns generate more leads, but are they of high quality? Reliable Acorn has helped clients utilize lead quality systems, such as WhatConverts or CallRail, to ensure they don’t base their marketing decisions solely on the quantity of leads.
• Clients with apps or services may sometimes struggle to distinguish between returning customers and new prospective clients. Reliable Acorn has helped companies set up segments to identify these visitors, ensuring they don’t make marketing decisions based on data inflated by current customers.
• Are you getting strange Google Analytics data that doesn’t make sense? Reliable Acorn has assisted numerous clients with data analysis to identify attribution errors, enabling them to refine their data and make informed marketing decisions.
• While marketing platforms (like Marketo, Pardot, or Hubspot) can help you get more out of your marketing efforts, they don’t often show how those people came to your site in the first place. Reliable Acorn has helped clients establish a connection between the source of leads and the ultimate quality of leads.
• Have you increased your Ad Spend but not seen a proportional improvement in your marketing ROI? We’ve helped clients install conversion rate optimization solutions (such as Google Optimize and Microsoft Clarity) to get more from their marketing dollars.
• Are you struggling with collecting accurate and complete data in light of recent privacy changes? Perhaps you should look into server-side tagging to recover some of your data. It also provides several other advantages.
• Is your IT team delaying the installation of an analytics code on your website? Do they have “better things to do?” You should install a tag management system (such as Google Tag Manager) and bypass the need to involve them in the conversation whenever you need to add or remove a marketing code. This conflict is why we’ve helped several clients set up and implement Google Tag Manager accounts in addition to Google Analytics implementation.
• Does your CEO require regular updates on your digital marketing campaigns? Are you taking hours to produce it? We’ve helped companies set up a monthly (or even weekly) marketing dashboard for C-level employees using Google Data Studio – and we can help you do this, too. You can even integrate different analytics packages into a single platform.
• Is your boss obsessed with your rank in your search engine marketing campaign? We’ve helped explain the pitfalls of this limited metric to several companies and assisted them in transitioning to a more productive way to measure their marketing ROI.

Do you need help with issues like this? Contact Reliable Acorn as your Google Analytics expert in Charlotte today.