MozTrust is Moz’s global link trust score where it measures a web link trust. A webpage which is receiving links from sources with inherent trust like the homepages of major university websites or certain government web pages—is a strong trust endorsement.

How is MozTrust calculated?

MozTrust is calculated in two levels:

  1. Web-Page MozTrust: The determination of MozTrust is done by calculating link “distance” between a given page and a seeded trust source on the Internet. The closer a web page is linked to a trusted website, the more trust the webpage has. MozTrust can be improved by getting links from other sites with high MozTrust such as government institutions and universities.
  2. Domain Level MozTrust: The calculation is exactly the same as compared to the Web-Page MozTrust, but instead of being calculated between web pages, it is calculated between entire domains.

How does MozTrust compare with other Moz metrics?

How does MozTrust compare with other web metrics?


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