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If I had to predict the future of SEO, I’d suggest that it lies in voice search. If you want to promote your company in the future, you need to pay attention to this!
Read MoreSometimes companies ask me to do “competitive research” for them. I have to admit: I dread it. It’s not the work I dread. It’s the waste of their time.
Read MoreIt’s been on my to-do list for a while: complete Google’s Mobile Sites certification. No, this does not mean I’m expanding Reliable Acorn into a web development company. My hope: that I can better advise my clients reach their customers. Their (your) customers are on mobile devices, after all.
Read MoreI enjoy going to conferences. I enjoy meeting new people. I enjoy learning new things. I enjoy getting away from my home-office and my cat (she can be a real jerk). What I enjoy most is the way it helps grow my consulting business. Sure, I’m talking about networking. To get the most out of […]
Read MoreYou can’t automate a social media campaign. An effective social media campaign will have sincere, authentic and personal interactions. You just can’t automate this. I feel like I have to start with this disclaimer.
Read MoreGoogle’s Manual Search Quality Guidelines document tells their manual review team how to determine the quality of a website. You can think of this as what Google would like their algorithm to become. If you’re doing SEO, you need to pay attention to these guidelines.
Read MoreWhen someone looks for your company, what do they find? Does it make you look good? Does it make people want to work with you?
Read MoreThere’s a lot of ranking factors behind Google’s organic search algorithm. Hundreds of ranking factors, as a matter of fact. With all these things to consider, it’s easy to get overwhelmed by an SEO campaign. Don’t be.
Read MoreWhen it comes to marketing tactics, it’s easy to get caught in the details. If you focused on one, big project what would improve your marketing efforts the most? Here are some suggestions.
Read MoreDavid Zimmerman participated in the Management Development Program by the Harvard Business Club of Charlotte in 2018.
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