Stop Wasting Your Time with Competitive Research

October 20, 2017 in Strategy by

Sometimes companies ask me to do “competitive research” for them. I have to admit: I dread it. It’s not the work I dread. It’s the waste of their time.

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What I Learned from Google’s Mobile Sites Certification

August 23, 2017 in Strategy by

It’s been on my to-do list for a while: complete Google’s Mobile Sites certification. No, this does not mean I’m expanding Reliable Acorn into a web development company. My hope: that I can better advise my clients reach their customers. Their (your) customers are on mobile devices, after all.

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4 Essential Online Preparations Your Next Conference

June 26, 2017 in Tips by

I enjoy going to conferences. I enjoy meeting new people. I enjoy learning new things. I enjoy getting away from my home-office and my cat (she can be a real jerk). What I enjoy most is the way it helps grow my consulting business. Sure, I’m talking about networking. To get the most out of […]

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Automate Your Social Media Campaign

April 26, 2017 in Tips by

You can’t automate a social media campaign. An effective social media campaign will have sincere, authentic and personal interactions. You just can’t automate this. I feel like I have to start with this disclaimer.

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Google’s Search Quality Guidelines: Speak Your Customers’ Language

March 23, 2017 in Strategy by

Google’s Manual Search Quality Guidelines document tells their manual review team how to determine the quality of a website. You can think of this as what Google would like their algorithm to become. If you’re doing SEO, you need to pay attention to these guidelines.

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Why, Where and How to Get Reviews for Your Company

February 16, 2017 in Strategy by

When someone looks for your company, what do they find? Does it make you look good? Does it make people want to work with you?

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Build Links with Google’s Help

January 16, 2017 in Tips by

There’s a lot of ranking factors behind Google’s organic search algorithm. Hundreds of ranking factors, as a matter of fact. With all these things to consider, it’s easy to get overwhelmed by an SEO campaign. Don’t be.

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4 Big Projects to Improve Your Marketing Results

December 22, 2016 in Tips by

When it comes to marketing tactics, it’s easy to get caught in the details. If you focused on one, big project what would improve your marketing efforts the most? Here are some suggestions.

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Prepare For A Two-Algorithm World

November 25, 2016 in Tips by

A couple weeks ago, Google announced that they will start using two algorithms. One will check mobile websites. The other will check desktop sites. Are you prepared for this change?

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Optimize your Content with TF-IDF Analysis

October 21, 2016 in Strategy by

Whenever I coach a client about writing SEO content for their website, I’m hesitant to mention a “keyword”. It seems, when I do, they over-use that phrase.

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WordCamp Jacksonville, FL 2019

You might have heard David speak at WordCamp Jacksonville in 2019.

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