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Have you been following all the changes around web analytics recently? It seems everyone is cracking down and making it hard to track our marketing efforts. However, there is hope to overcome these limitations: server-side tagging- the future of web analytics.
Read MoreEach month I produce a report for each of my clients. These reports are an excellent opportunity to see what’s working or what’s not. In other words, we know what we should do more of or work harder on (or even stop trying).
Read MoreIf you’re like me, you’re in Google Analytics every day! It’s an essential part of any online marketing campaign. Then someone introduces you to the URL Builder, and you realize that it could be even better!
Read MoreI just passed my Google Ads Search Certification for this year and am pretty disappointed.
Read MoreI spent August 2020 doing a little experiment on LinkedIn. I wanted to see if I could get more from my LinkedIn account.
Read MoreAs we rely on screens more, our culture is becoming more and more visual. As a result, modern web design is all about images. This is where web design can come into conflict with SEO- when we only have pictures and not text on a page. However, there isn’t a real contradiction between good web […]
Read MoreIn my 10+ years of experience working in internet marketing, content creation is one of the hardest parts of my job. Not creating it- that’s easy. The hard part is convincing clients on the importance of allowing me to create the content for their site. Unfortunately, this is also the easiest way to win, as […]
Read MoreGoogle “accidentally” released user-experience playbooks for several industries. These documents tell you the best ways to get more out of your website’s traffic. I think they can help your site bring more value, too.
Read MoreThis is a partial transcript of a presentation I gave about SEO for Wordpress sites at WordCamp Asheville. Even if you’re not using a WordPress site, I think you’ll find this useful. I don’t like the title to my talk [Stop It Now! Things Well-Meaning WordPress Developers Do That Hurts SEO]. It’s so negative. I think […]
Read MoreHow long is it going to take for your SEO campaign to see results? Is SEO the best way to market your company? These are a couple of questions whose answers should consider the competitive nature of your industry. Updated for 2021.
Read MoreReliable Acorn will help you create a custom digital marketing strategy that does just that.
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