Why we will all be moving to server-side tagging- and why you should start today

June 17, 2021 in Tips by

Have you been following all the changes around web analytics recently? It seems everyone is cracking down and making it hard to track our marketing efforts. However, there is hope to overcome these limitations: server-side tagging- the future of web analytics.

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How customer demand affects your SEO results?

May 13, 2021 in Tips by

Each month I produce a report for each of my clients. These reports are an excellent opportunity to see what’s working or what’s not. In other words, we know what we should do more of or work harder on (or even stop trying). 

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Get More from Google Analytics with the Campaign URL Builder

April 07, 2021 in Tips by

If you’re like me, you’re in Google Analytics every day! It’s an essential part of any online marketing campaign. Then someone introduces you to the URL Builder, and you realize that it could be even better!

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The Google Ads Certification Ain’t What it Used to Be

February 08, 2021 in Tips by

I just passed my Google Ads Search Certification for this year and am pretty disappointed.

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Get More Out of LinkedIn

October 06, 2020 in Tips by

I spent August 2020 doing a little experiment on LinkedIn. I wanted to see if I could get more from my LinkedIn account.

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SEO for Google Images

May 28, 2019 in Tips by

As we rely on screens more, our culture is becoming more and more visual. As a result, modern web design is all about images. This is where web design can come into conflict with SEO- when we only have pictures and not text on a page. However, there isn’t a real contradiction between good web […]

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Why Someone Else Should Write Your Website’s Content

March 20, 2019 in Tips by

In my 10+ years of experience working in internet marketing, content creation is one of the hardest parts of my job. Not creating it- that’s easy. The hard part is convincing clients on the importance of allowing me to create the content for their site. Unfortunately, this is also the easiest way to win, as […]

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Google’s UX Playbooks (TL;DR Editions)

February 25, 2019 in Tips by

Google “accidentally” released user-experience playbooks for several industries. These documents tell you the best ways to get more out of your website’s traffic. I think they can help your site bring more value, too.

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What is SEO? What SEO is not.

January 21, 2019 in Tips by

This is a partial transcript of a presentation I gave about SEO for WordPress sites at WordCamp Asheville. Even if you’re not using a WordPress site, I think you’ll find this useful. I don’t like the title to my talk [Stop It Now! Things Well-Meaning WordPress Developers Do That Hurts SEO]. It’s so negative. I think […]

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What are the most competitive industries in Google?

November 07, 2018 in Strategy by

How long is it going to take for your SEO campaign to see results? Is SEO the best way to market your company? These are a couple of questions whose answers should consider the competitive nature of your industry. Updated for 2021.

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WordCamp Greenville, SC 2020

If you attended WordCamp Greenville, SC in 2020 you might have heard David speak about SEO in a talk and on a panel.

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