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How long will it take for your SEO campaign to see results? Is SEO the best way to market your company? These are a couple of questions whose answers should take into account the competitive nature of your industry.
Read MoreHave you been following all the changes around web analytics recently? It seems everyone is cracking down and making it hard to track our marketing efforts. However, there is hope to overcome these limitations: server-side tagging- the future of web analytics.
Read MoreEach month, I produce a report for each of my clients. These reports provide an excellent opportunity to identify what’s working and what’s not. In other words, we know what we should do more of or work harder on (or even stop trying).
Read MoreIf you’re like me, you’re in Google Analytics every day! It’s an essential part of any online marketing campaign. Then someone introduces you to the URL Builder, and you realize that it could be even better!
Read MoreI just passed my Google Ads Search Certification for this year and am pretty disappointed.
Read MoreI spent August 2020 doing a little experiment on LinkedIn. I wanted to see if I could get more from my LinkedIn account.
Read MoreAs we rely more on screens, our culture is becoming increasingly visual. As a result, modern web design is all about images. This is where web design can conflict with SEO—when a page has only images and no text. However, good web design and SEO practices are not a fundamental contradiction.
Read MoreContent creation is one of the most challenging parts of my job. Not creating it- that’s easy. The hard part is convincing clients of the importance of allowing me to create content for their site. Unfortunately, this is also the easiest way to win, as it has more customers and more revenue, and it’s almost […]
Read MoreA few years ago, Google “accidentally” released user-experience playbooks for several industries. These documents tell you the best ways to get more out of your website’s traffic. I think they can help your site bring more value, too.
Read MoreThis is a partial transcript of a presentation I gave about SEO for WordPress sites at WordCamp Asheville. Even if you’re not using a WordPress site, I think you’ll find this useful. I don’t like the title to my talk [Stop It Now! Things Well-Meaning WordPress Developers Do That Hurts SEO]. It’s so negative. I think […]
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David Zimmerman participated in the Management Development Program by the Harvard Business Club of Charlotte in 2018.
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