SEO for Google Images

May 28, 2019 in Tips by

As we rely on screens more, our culture is becoming more and more visual. As a result, modern web design is all about images. This is where web design can come into conflict with SEO- when we only have pictures and not text on a page. However, there isn’t a real contradiction between good web […]

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Why Someone Else Should Write Your Website’s Content

March 20, 2019 in Tips by

In my 10+ years of experience working in internet marketing, content creation is one of the hardest parts of my job. Not creating it- that’s easy. The hard part is convincing clients on the importance of allowing me to create the content for their site. Unfortunately, this is also the easiest way to win, as […]

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Google’s UX Playbooks (TL;DR Editions)

February 25, 2019 in Tips by

Google “accidentally” released user-experience playbooks for several industries. These documents tell you the best ways to get more out of your website’s traffic. I think they can help your site bring more value, too.

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What is SEO? What SEO is not.

January 21, 2019 in Tips by

This is a partial transcript of a presentation I gave about SEO for WordPress sites at WordCamp Asheville. Even if you’re not using a WordPress site, I think you’ll find this useful. I don’t like the title to my talk [Stop It Now! Things Well-Meaning WordPress Developers Do That Hurts SEO]. It’s so negative. I think […]

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What are the most competitive industries in Google?

November 07, 2018 in Strategy by

How long is it going to take for your SEO campaign to see results? Is SEO the best way to market your company? These are a couple of questions whose answers should consider the competitive nature of your industry. Updated for 2021.

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Get More from Your Website from Hotjar

July 19, 2018 in Tips by

A few months ago, at a conference, I was introduced to Hotjar. This is a service that allows you to watch people interact with your website (among many other features). When I got home, I installed it right away. Since then I’ve been enthralled with it. In fact, it can be a real distraction: once […]

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The Occasional Website Checklist

April 24, 2018 in Tips by

It takes a lot of effort to maintain- let alone market- a website. That means some things get overlooked. Here’s a list of things you should check on your site now and then. Are your visitors encountering broken pages? Even the best maintained website contains broken links. When a visitor ends up on a lost […]

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Get Found for Services Near Me

March 19, 2018 in Tips by

I’ve noticed an increasing trend recently: people looking for services that are nearby. Is this something your company should consider? If so, how can you be found by people looking for services near you?

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How to Pitch Your Company for Press and Links

February 19, 2018 in Tips by

An important part of online marketing, especially SEO, is what other websites say about your business. According to Google’s manual reviewer guidelines, a quality website is one owned by a respectable company. What makes a company respectable? What other people say about that company.

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Prepare for the Future: Voice Search and Featured Snippets

December 11, 2017 in Tips by

If I had to predict the future of SEO, I’d suggest that it lies in voice search. If you want to promote your company in the future, you need to pay attention to this!

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